ﺩﺭﺱ ﭼﻬﺎﺭﻡ- ﺑﺮﺭﺳﯽ ﺑﺨﺶ Search Traffic ﻭ ﺗﻨﻈﻴﻤﺎﺕ ﻣﺮﺗﺒﻂ ﺑﺎ ﺟﺴﺘﺠﻮ
ﺩﺭ ﺩﺭﺱﻫﺎﯼ ﻗﺒﻞ ﺑﺎ ﺷﻴﻮﻩﯼ ﺛﺒﺖ ﻭﺏﺳﺎﻳﺖ ﺩﺭ ﮔﻮﮔﻞ ﻭﺏﻣﺴﺘﺮ ﻭ ﻫﻤﭽﻨﻴﻦ ﺗﻨﻈﻴﻤﺎﺕ ﺑﺮﺍﯼ ﻧﻤﺎﻳﺶ ﺩﺍﻣﻨﻪ ﺩﺭ ﻣﻮﺗﻮﺭﻫﺎﯼ ﺟﺴﺘﺠﻮ ﺁﺷﻨﺎ ﺷﺪﻳﻢ. ﺩﺭ ﺍﻳﻦ ﺩﺭﺱ ﺑﻪ ﺗﻨﻈﻴﻤﺎﺕ ﻣﺮﺗﺒﻂ ﺑﺎ ﺟﺴﺘﺠﻮ ﻭ ﻓﻴﻠﺘﺮ ﮐﺮﺩﻥ ﻧﺘﺎﻳﺞ ﮐﻠﻤﺎﺕ ﮐﻠﻴﺪﯼ ﺧﻮﺍﻫﻴﻢ ﭘﺮﺩﺍﺧﺖ.
ﺑﺮﺭﺳﯽ ﺑﺨﺶ Search Traffic
ﺷﻤﺎ ﺩﺭ ﻣﺠﻤﻮﻋﻪ Search Traffic ﺑﺎ ﻣﺠﻤﻮﻋﻪ ﺍﻃﻼﻋﺎﺕ ﺍﺭﺯﺷﻤﻨﺪﯼ ﻫﻤﭽﻮﻥ ﻭﺍﮊﻩﻫﺎﯼ ﺟﺴﺘﺠﻮ ﺷﺪﻩ ﺩﺭ ﻣﻮﺗﻮﺭﻫﺎﯼ ﺟﺴﺘﺠﻮ ﻭ ﺟﺮﻳﻤﻪﻫﺎﯼ ﺩﺳﺘﯽ (Manual Action) ﮐﻪ ﺷﺮﮐﺖ ﮔﻮﮔﻞ ﻣﻤﮑﻦ ﺍﺳﺖ ﻋﻠﻴﻪ ﻭﺏﺳﺎﻳﺖ ﺷﻤﺎ ﺍﺳﺘﻔﺎﺩﻩ ﮐﻨﺪ ﺭﻭﺑﺮﻭ ﻣﯽﺷﻮﻳﺪ. ﺩﺭﺑﺎﺭﻩ ﺟﺮﻳﻤﻪﻫﺎﯼ ﺩﺳﺘﯽ ﺑﻪ ﻣﺮﻭﺭ ﺗﻮﺿﻴﺢ ﺧﻮﺍﻫﻴﻢ ﺩﺍﺩ.
ﺩﺭ ﺯﻳﺮ ﻣﺠﻤﻮﻋﻪ Search Traffic، ﭼﻬﺎﺭ ﻋﻨﻮﺍﻥ ﺩﻳﺪﻩ ﻣﯽﺷﻮﻧﺪ ﮐﻪ ﻋﺒﺎﺭﺗﻨﺪ ﺍﺯ: Search Queries، Links to your Site، Internal Links ﻭ Manual Action.
ﺑﺨﺶ Search Traffic ﺍﺣﺘﻤﺎﻻ ﻳﮑﯽ ﺍﺯ ﺩﻭﺳﺖ ﺩﺍﺷﺘﻨﯽﺗﺮﻳﻦ ﮔﺰﺍﺭﺵﻫﺎ ﺭﺍ ﺑﻪ ﺷﻤﺎ ﻣﯽﺩﻫﺪ ﭼﺮﺍ ﮐﻪ ﺷﻤﺎ ﻣﯽﺗﻮﺍﻧﻴﺪ ﺩﻗﻴﻘﺎ ﺁﻧﭽﻪ ﺭﺍ ﮐﻪ ﺑﺎﺯﺩﻳﺪﮐﻨﻨﺪﮔﺎﻥ ﺑﻪ ﻭﺏﺳﺎﻳﺖ ﺷﻤﺎ ﻭﺍﺭﺩ ﺷﺪﻩﺍﻧﺪ ﺭﺍ ﺑﺒﻴﻨﻴﺪ. ﺷﻤﺎ ﺩﺭ ﺍﻳﻦ ﮔﺰﺍﺭﺵ ﻫﻤﭽﻨﻴﻦ ﻣﺸﺎﻫﺪﻩ ﻣﯽﮐﻨﻴﺪ ﮐﻪ ﺩﺭ ﺭﺗﺒﻪ ﭼﻨﺪﻡ ﻃﺒﻘﻪﺑﻨﺪﯼ ﺟﺴﺘﺠﻮﻫﺎﯼ ﮔﻮﮔﻞ ﺍﻳﺴﺘﺎﺩﻩﺍﻳﺪ. ﺍﻳﻦ ﻧﻮﻉ ﮔﺰﺍﺭﺵﻫﺎ ﺍﻟﺒﺘﻪ ﺑﺮﺍﯼ ﺟﻤﻊ ﺁﻭﺭﯼ ﺑﺴﻴﺎﺭ ﺳﺨﺖ ﻫﺴﺘﻨﺪ ﭼﺮﺍ ﮐﻪ ﮔﻮﮔﻞ ﭼﻨﻴﺪﻥ ﻣﺮﮐﺰ ﺩﺍﺩﻩ (Data Centre) ﺩﺍﺭﺩ ﻭ ﺟﺎﻳﮕﺎﻩ ﻭﺏﺳﺎﻳﺖ ﺷﻤﺎ ﺩﺭ ﺟﺴﺘﺠﻮﯼ ﻫﺮ ﻳﮏ ﺍﺯ ﺍﻳﻦ ﻣﺮﮐﺰ ﺩﺍﺩﻩﻫﺎ ﻣﺘﻔﺎﻭﺕ ﺍﺳﺖ.
ﻧﺨﺴﺖ ﺑﻪ ﻣﺮﻭﺭ ﻭﺍﮊﻩﻫﺎﯼ ﮐﻠﻴﺪﯼ ﻣﯽﭘﺮﺩﺍﺯﻳﻢ ﮐﻪ ﺷﻤﺎ ﺩﺭ ﺍﻭﻟﻴﻦ ﺯﻳﺮ ﺑﺨﺶ ﺍﻳﻦ ﻣﺠﻤﻮﻋﻪ، Search Queries، ﺑﻪ ﺁﻥﻫﺎ ﺑﺮﺧﻮﺭﺩ ﻣﯽﮐﻨﻴﺪ:
Queries: ﻋﺒﺎﺭﺕ ﺍﺳﺖ ﺍﺯ ﻭﺍﮊﻩﻫﺎ ﻳﺎ ﻋﺒﺎﺭﺍﺗﯽ ﮐﻪ ﮐﺎﺭﺑﺮﺍﻥ ﺍﻳﻨﺘﺮﻧﺘﯽ ﺑﺎ ﺟﺴﺘﺠﻮﯼ ﺁﻧﻬﺎ ﺑﻪ ﻭﺏﺳﺎﻳﺖ ﺷﻤﺎ ﺁﻣﺪﻩﺍﻧﺪ.
Query List: ﻟﻴﺴﺖ ﻣﺸﺨﺼﯽ ﺍﺯ ﺟﺴﺘﺤﻮﻫﺎﯼ ﺍﻧﺠﺎﻡ ﺷﺪﻩ ﮐﻪ ﺑﻮﺍﺳﻄﻪ ﺁﻥ، ﻭﺏﺳﺎﻳﺖ ﺷﻤﺎ ﺩﺭ ﻣﻮﺗﻮﺭﻫﺎﯼ ﺟﺴﺘﺠﻮ ﺑﻪ ﻧﻤﺎﻳﺶ ﺩﺭ ﺁﻣﺪﻩ ﺍﺳﺖ. ﺍﺑﺰﺍﺭ ﻭﺑﻤﺴﺘﺮ ﮔﻮﮔﻞ ﺑﻪ ﺷﻤﺎ ﺗﺎ ۲۰۰۰ ﻋﺒﺎﺭﺕ ﮐﻪ ﻭﺏﺳﺎﻳﺖ ﺷﻤﺎ ﺩﺭ ﺁﻥ ﺟﺴﺘﺠﻮ ﻧﺸﺎﻥ ﺩﺍﺩﻩ ﺷﺪﻩ ﺭﺍ ﻧﻤﺎﻳﺶ ﻣﯽﺩﻫﺪ.
Impressions: ﺍﻳﻦ ﺑﺨﺶ ﺍﺯ Search Queries ﺑﻪ ﺷﻤﺎ ﻧﺸﺎﻥ ﻣﯽﺩﻫﺪ ﮐﻪ ﻭﺏﺳﺎﻳﺖ ﺷﻤﺎ ﭼﻨﺪ ﺑﺎﺭ ﺩﺭ ﺟﺴﺘﺠﻮﻫﺎﯼ ﺍﻧﺠﺎﻡ ﺷﺪﻩ ﺑﺮﺍﯼ ﮐﺎﺭﺑﺮﺍﻥ ﺍﻳﻨﺘﺮﻧﺘﯽ ﺑﻪ ﻧﻤﺎﻳﺶ ﺩﺭ ﺁﻣﺪﻩ ﺍﺳﺖ. ﻋﺒﺎﺭﺕ With Change ﺩﺭ ﺍﻳﻦ ﺑﺨﺶ ﻫﻤﭽﻨﻴﻦ ﻧﺸﺎﻥ ﺍﺯ ﺍﻓﺰﺍﻳﺶ ﻳﺎ ﮐﺎﻫﺶ ﻧﻤﺎﻳﺶ ﺭﻭﺯﺍﻧﻪ ﻧﺴﺒﺖ ﺑﻪ ﻣﺪﺕ ﻣﺸﺎﺑﻪ ﺩﻭﺭﻩ ﮔﺬﺷﺘﻪ ﺩﺍﺭﺩ.
Clicks: ﺍﺯ ﻧﺎﻣﺶ ﭘﻴﺪﺍﺳﺖ ﻭ ﺍﻧﺘﻈﺎﺭ ﻣﯽﺭﻭﺩ ﻧﺸﺎﻥ ﺩﻫﻨﺪﻩ ﺗﻌﺪﺍﺩ ﺩﻓﻌﺎﺕ ﮐﻠﻴﮏ ﮐﺎﺭﺑﺮﺍﻥ ﺍﻳﻨﺘﺮﻧﺘﯽ ﺑﺮ ﺭﻭﯼ ﻳﮏ ﻋﺒﺎﺭﺕ ﺟﺴﺘﺠﻮ ﺷﺪﻩ ﺍﺳﺖ. ﻋﺒﺎﺭﺕ With Change ﺩﺭ ﮐﻨﺎﺭ ﺍﻳﻦ ﻋﻨﻮﺍﻥ ﻧﻴﺰ ﻧﺸﺎﻥ ﺩﻫﻨﺪﻩ ﺍﻓﺰﺍﻳﺶ ﻳﺎ ﮐﺎﻫﺶ ﺩﺭﺻﺪ ﻣﺘﻮﺳﻂ ﺭﻭﺯﺍﻧﻪ ﺍﻳﻦ ﺷﺎﺧﺺ ﻧﺴﺒﺖ ﺑﻪ ﻣﺪﺕ ﻣﺸﺎﺑﻪ ﺩﻭﺭﻩ ﮔﺬﺷﺘﻪ ﺍﺳﺖ.
(CTR (Clickthrough Rate: ﺍﻳﻦ ﺳﺘﻮﻥ ﺩﺭ ﺻﻔﺤﻪ Search Queries، ﺩﺭﺻﺪ ﮐﺎﺭﺑﺮﺍﻧﯽ ﺭﺍ ﻧﺸﺎﻥ ﻣﯽﺩﻫﺪ ﮐﻪ ﭘﺲ ﺍﺯ ﻧﻤﺎﻳﺶ ﻭﺏﺳﺎﻳﺖ ﺷﻤﺎ ﺩﺭ ﺟﺴﺘﺠﻮﯼ ﺁﻧﻬﺎ ﺗﺼﻤﻴﻢ ﮔﺮﻓﺘﻪﺍﻧﺪ ﺗﺎ ﺑﻪ ﻭﺏﺳﺎﻳﺖ ﺷﻤﺎ ﻣﺮﺍﺟﻌﻪ ﮐﻨﻨﺪ. ﺩﺭ ﻭﺍﻗﻊ ﺍﻳﻦ ﻋﺪﺩ ﺍﻳﻦ ﺳﺘﻮﻥ ﺍﺯ ﺗﻘﺴﻴﻢ ﺳﺘﻮﻥ Clicks ﺑﺮ ﺳﺘﻮﻥ Impressions ﺿﺮﺏ ﺩﺭ ۱۰۰ ﺑﻪ ﺩﺳﺖ ﻣﯽﺁﻳﺪ.
Average Position: ﺷﻤﺎ ﺩﺭ ﺳﺘﻮﻥ ﻣﮑﺎﻥ ﻣﺘﻮﺳﻂ (Average Position) ﻣﯽﺑﻴﻨﻴﺪ ﮐﻪ ﻭﺏﺳﺎﻳﺖ ﺷﻤﺎ ﺩﺭ ﺟﺴﺘﺠﻮﯼ ﻋﺒﺎﺭﺕ ﻣﻌﻴﻦ ﺩﺭ ﭼﻪ ﺟﺎﻳﮕﺎﻫﯽ ﻗﺮﺍﺭ ﮔﺮﻓﺘﻪ ﺍﺳﺖ. ﻋﺒﺎﺭﺕ With change ﻧﻴﺰ ﻫﻤﺎﻥ ﮐﺎﺭﺑﺮﺩ ﭘﻴﺸﻴﻦ ﺭﺍ ﺩﺭ ﺳﺘﻮﻥﻫﺎﯼ ﺩﻳﮕﺮ ﺩﺍﺭﺩ. ﮔﻮﮔﻞ ﺑﺮﺍﯼ ﺗﻬﻴﻪ ﺁﻣﺎﺭ ﺳﺘﻮﻥ Average Position ﺍﺯ ﺑﻬﺘﺮﻳﻦ ﺣﺎﻟﺖ ﻧﻤﺎﻳﺶ ﻭﺏﺳﺎﻳﺖ ﺷﻤﺎ ﺩﺭ ﻣﻮﺗﻮﺭﻫﺎﯼ ﺟﺴﺘﺠﻮﻳﺶ ﮐﻤﮏ ﻣﯽﮔﻴﺮﺩ. ﺑﻪ ﻃﻮﺭ ﻣﺜﺎﻝ، ﺍﮔﺮ ﺩﺭ ﻳﮏ ﺟﺴﺘﺠﻮﯼ ﺧﺎﺹ ﻭﺏﺳﺎﻳﺖ ﺷﻤﺎ ﺩﺭ ﻣﮑﺎﻥﻫﺎﯼ ﺍﻭﻝ ﻭ ﻫﻔﺘﻢ ﻭ ﺩﺭ ﺟﺴﺘﺠﻮﯼ ﺩﻳﮕﺮ ﻭﺏﺳﺎﻳﺖ ﺷﻤﺎ ﺩﺭ ﻣﮑﺎﻥﻫﺎﯼ ﺩﻭﻡ ﻭ ﭼﻬﺎﺭﻡ ﻧﻤﺎﻳﺶ ﺩﺍﺩﻩ ﺷﻮﺩ، ﮔﻮﮔﻞ ﺩﺭ ﺳﺘﻮﻥ Average Position ﻣﮑﺎﻥ ﻭﺏﺳﺎﻳﺖ ﺷﻤﺎ ﺩﺭ ﺁﻥ ﺟﺴﺘﺠﻮ ﺭﺍ ۱/۵ ﻣﻨﻈﻮﺭ ﻣﯽﮐﻨﺪ.
ﺑﺎﺯﻩ ﻧﻤﺎﻳﺶ ﺍﻳﻦ ﺁﻣﺎﺭﻫﺎ ﺩﺭ ﺻﻔﺤﻪ Search Queries ﺍﺯ ﻣﻴﺎﻧﻪﻫﺎﯼ ﺳﺎﻝ ۲۰۱۲ ﺑﻪ ﺻﻮﺭﺕ ۹۰ ﺭﻭﺯﻩ ﺗﺒﺪﻳﻞ ﺷﺪﻩ ﺍﺳﺖ ﻭ ﺷﻤﺎ ﻣﯽﺗﻮﺍﻧﻴﺪ ﺁﻣﺎﺭ ۹۰ ﺭﻭﺯ ﮔﺬﺷﺘﻪ ﺭﺍ ﻣﺸﺎﻫﺪﻩ ﮐﻨﻴﺪ ﺍﻣﺎ ﮔﻮﮔﻞ ﺗﻨﻬﺎ ﺑﻪ ﺷﻤﺎ ﺍﺟﺎﺯﻩ ﻣﻘﺎﻳﺴﻪ ﺁﻣﺎﺭ ﮐﻨﻮﻧﯽ ﺭﺍ ﺩﺭ ﺑﺎﺯﻩﺍﯼ ۳۰ ﺭﻭﺯﻩ ﻳﺎ ﮐﻤﺘﺮ ﻣﯽﺩﻫﺪ.
ﻓﻴﻠﺘﺮﮐﺮﺩﻥ ﻧﺘﺎﻳﺞ ﮐﻠﻤﺎﺕ ﮐﻠﻴﺪﯼ
ﻳﮑﯽ ﺍﺯ ﺍﻣﮑﺎﻧﺎﺗﯽ ﮐﻪ ﮔﻮﮔﻞ ﺩﺭ ﺻﻔﺤﻪ Search Queries ﻗﺮﺍﺭ ﺩﺍﺩﻩ، ﻓﻴﻠﺘﺮﮐﺮﺩﻥ ﻧﺘﺎﻳﺞ ﮐﻠﻤﺎﺕ ﮐﻠﻴﺪﯼ ﺑﻪ ﻣﻨﻈﻮﺭ ﺩﺳﺘﻴﺎﺑﯽ ﺑﻪ ﺁﻣﺎﺭ ﻣﺸﺨﺺ ﻳﮏ ﺟﺴﺘﺠﻮ ﺍﺳﺖ. ﺷﻤﺎ ﺩﺭ ﺍﻳﻦ ﺑﺨﺶ ﻣﯽﺗﻮﺍﻧﻴﺪ ﻧﺘﺎﻳﺞ ﺭﺍ ﺑﺮ ﺍﺳﺎﺱ ﻧﻮﻉ ﺭﺳﺎﻧﻪ (ﻋﮑﺲ ﻳﺎ ﻭﻳﺪﻳﻮ) ﻳﺎ ﻧﻮﻉ ﻭﺳﻴﻠﻪ ﺍﺭﺗﺒﺎﻃﯽ (ﺗﻠﻔﻦ ﻫﻤﺮﺍﻩ ﻳﺎ ﺭﺍﻳﺎﻧﻪ ﺧﺎﻧﮕﯽ) ﻓﻴﻠﺘﺮ ﮐﻨﻴﺪ. ﺷﻤﺎ ﻫﻤﭽﻨﻴﻦ ﻣﯽﺗﻮﺍﻧﻴﺪ ﺟﺴﺘﺠﻮﻫﺎ ﺭﺍ ﺑﺮ ﺍﺳﺎﺱ ﺷﺎﻣﻞ ﺷﺪﻥ (ﻳﺎ ﺷﺎﻣﻞ ﻧﺸﺪﻥ) ﻋﺒﺎﺭﺗﯽ ﺧﺎﺹ ﻓﻴﻠﺘﺮ ﮐﻨﻴﺪ ﻭ ﻧﺘﺎﻳﺞ ﺁﻥ ﺭﺍ ﺑﺒﻴﻨﻴﺪ.
ﺟﺰﻳﻴﺎﺕ ﺟﺴﺘﺠﻮﻫﺎ
ﺑﺮﺍﯼ ﺩﻳﺪﻥ ﺍﻃﻼﻋﺎﺕ ﺑﻴﺸﺘﺮ ﺩﺭﺑﺎﺭﻩ ﻳﮏ ﺟﺴﺘﺠﻮ ﻣﺎﻧﻨﺪ ﻣﮑﺎﻥ ﻭﺏﺳﺎﻳﺖ ﺷﻤﺎ ﺩﺭ ﺻﻔﺤﻪ ﺟﺴﺘﺠﻮﯼ ﮔﻮﮔﻞ ﻭ ﺁﺩﺭﺱ ﺻﻔﺤﻪﺍﯼ ﮐﻪ ﺗﻮﺳﻂ ﺟﺴﺘﺠﻮ ﺑﻪ ﻭﺏﺳﺎﻳﺖ ﺷﻤﺎ ﻭﺍﺭﺩ ﺷﺪﻩ، ﺑﺮ ﺭﻭﯼ ﮐﻠﻤﺎﺕ ﺟﺴﺘﺠﻮ ﮐﻠﻴﮏ ﮐﻨﻴﺪ. ﺻﻔﺤﻪ ﺟﺰﻳﻴﺎﺕ ﺟﺴﺘﺠﻮ، ﻟﻴﺴﺘﯽ ﺍﺯ ﺻﻔﺤﺎﺕ ﻭﺏﺳﺎﻳﺖ ﺷﻤﺎ ﺭﺍ ﻧﺸﺎﻥ ﻣﯽﺩﻫﺪ ﮐﻪ ﺩﺭ ﻧﺘﺎﻳﺞ ﺟﺴﺘﺠﻮﯼ ﺁﻥ ﻋﺒﺎﺭﺕ ﺑﺮﺍﯼ ﮐﺎﺭﺑﺮﺍﻥ ﺑﻪ ﻧﻤﺎﻳﺶ ﺩﺭ ﺁﻣﺪﻩ ﺍﺳﺖ.
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ﺷﻤﺎ ﺩﺭ ﺍﻳﻦ ﺑﺨﺶ ﺍﺯ ﺯﻳﺮﻣﺠﻤﻮﻋﻪ Search Traffic، ﺧﻮﺍﻫﻴﺪ ﺩﻳﺪ ﮐﻪ ﭼﻪ ﻭﺏﺳﺎﻳﺖ ﻫﺎﻳﯽ ﻭ ﺑﺮﺍﯼ ﭼﻪ ﺑﻪ ﻭﺏﺳﺎﻳﺖ ﺷﻤﺎ ﻟﻴﻨﮏ ﺩﺍﺩﻩﺍﻧﺪ. ﺍﻟﺒﺘﻪ ﺑﺮﺍﯼ ﺩﻳﺪﻥ ﺍﻳﻦ ﻭﺏﺳﺎﻳﺖﻫﺎ ﻣﯽﺗﻮﺍﻧﻴﺪ ﺍﺯ ﺟﺴﺘﺠﻮ ﺩﺭ ﮔﻮﮔﻞ ﻧﻴﺰ ﺑﻬﺮﻩ ﺑﮕﻴﺮﻳﺪ ﻭ ﻧﻴﺎﺯﯼ ﻧﻴﺴﺖ ﮐﻪ ﺣﺘﻤﺎ ﺍﺯ ﺍﺑﺰﺍﺭ ﻣﺪﻳﺮﻳﺖ ﺍﻳﻦ ﺷﺮﮐﺖ ﺍﺳﺘﻔﺎﺩﻩ ﮐﻨﻴﺪ. ﺑﺮﺍﯼ ﻳﺎﻓﺘﻦ ﻭﺏﺳﺎﻳﺖﻫﺎﻳﯽ ﮐﻪ ﺑﻪ ﺷﻤﺎ ﻟﻴﻨﮏ ﺩﺍﺩﻩﺍﻧﺪ ﮐﺎﻓﯽ ﺍﺳﺖ، ﻋﺒﺎﺭﺕ link:www.example.com ﺭﺍ ﮔﻮﮔﻞ ﮐﻨﻴﺪ ﺍﻟﺒﺘﻪ ﺑﺎﻳﺪ ﺑﻪ ﺟﺎﯼ example ﺍﺩﺭﺱ ﻭﺏﺳﺎﻳﺖ ﺧﻮﺩ ﺭﺍ ﻭﺍﺭﺩ ﮐﻨﻴﺪ ﺗﺎ ﻧﺘﺎﻳﺞ ﺑﺮ ﺍﺳﺎﺱ ﻭﺏﺳﺎﻳﺖ ﺷﻤﺎ ﺑﻪ ﻧﻤﺎﻳﺶ ﺩﺭﺁﻳﺪ.
ﺑﻌﻀﯽ ﻭﻗﺖﻫﺎ ﻣﻤﮑﻦ ﺍﺳﺖ ﺷﻤﺎ ﺩﺭ ﺍﻳﻦ ﺑﺨﺶ ﺍﺯ ﺍﺑﺰﺍﺭ ﻭﺏﻣﺴﺘﺮ ﮔﻮﮔﻞ ﻧﺘﻮﺍﻧﻴﺪ ﻟﻴﻨﮏ ﺩﻳﮕﺮ ﻭﺏﺳﺎﻳﺖﻫﺎ ﺑﻪ ﻭﺏﺳﺎﻳﺖ ﺧﻮﺩ ﺭﺍ ﻣﺸﺎﻫﺪﻩ ﮐﻨﻴﺪ ﮐﻪ ﺍﻳﻦ ﻣﻤﮑﻦ ﺍﺳﺖ ﺑﻪ ﺩﻟﻴﻞ ﺍﻳﻨﺪﮐﺲ ﺷﺪﻥ ﻭﺏﺳﺎﻳﺖ ﺷﻤﺎ ﺑﺎ ﻳﮏ host name ﺩﻳﮕﺮ ﺭﺥ ﺩﺍﺩﻩ ﺑﺎﺷﺪ. ﮔﻮﮔﻞ ﻣﯽﮔﻮﻳﺪ ﺍﮔﺮ ﺷﻤﺎ ﺑﻪ ﺩﻧﺒﺎﻝ ﻟﻴﻨﮏﻫﺎﯼ ﺩﺍﺩﻩ ﺷﺪﻩ ﺑﻪ ﻭﺏﺳﺎﻳﺖ ﺷﻤﺎ ﺑﺎ ﺁﺩﺭﺱ http://www.example.com ﻫﺴﺘﻴﺪ ﻭ ﺁﻥ ﺭﺍ ﺩﺭ ﺍﻳﻦ ﺻﻔﺤﻪ ﻧﻤﯽﺑﻴﻨﻴﺪ، ﺍﺑﺘﺪﺍ ﺑﺎﻳﺪ ﻣﻄﻤﺌﻦ ﺷﻮﻳﺪ ﮐﻪ ﺍﻳﻦ ﺁﺩﺭﺱ ﺭﺍ ﺑﻪ ﺍﮐﺎﻧﺖ ﺧﻮﺩ ﺍﺿﺎﻓﻪ ﮐﺮﺩﻩﺍﻳﺪ ﻭ ﺳﭙﺲ ﺩﺍﺩﻩﻫﺎﯼ ﺍﻳﻦ ﻭﺏﺳﺎﻳﺖ ﺭﺍ ﭼﮏ ﮐﻨﻴﺪ.
ﺍﻟﺒﺘﻪ ﮔﻮﮔﻞ ﻣﯽﮔﻮﻳﺪ ﮐﻪ ﻣﺴﻠﻤﺎ ﻣﻤﮑﻦ ﺍﺳﺖ ﺑﺮﺧﯽ ﺍﺯ ﺍﻳﻦ ﻭﺏﺳﺎﻳﺖﻫﺎ ﺭﺍ ﺷﻤﺎ ﺩﺭ ﻟﻴﺴﺖ ﻣﺸﺎﻫﺪﻩ ﻧﮑﻨﻴﺪ ﮐﻪ ﺍﻳﻦ ﻃﺒﻴﻌﯽ ﺍﺳﺖ ﻭ ﻳﺎ ﺑﺮﺧﯽ ﺍﺯ ﻟﻴﻨﮏ ﻭﺏﺳﺎﻳﺖﻫﺎﻳﯽ ﮐﻪ ﺑﻪ ﻭﺏﺳﺎﻳﺖ ﺷﻤﺎ ﻟﻴﻨﮏ ﺩﺍﺩﻩﺍﻧﺪ ﺭﺍ ﺷﮑﺴﺘﻪ (Broken) ﻭ ﺑﯽ ﺍﺭﺯﺵ (Invalid) ﺑﻴﺎﻳﺪ ﮐﻪ ﺍﺯ ﻧﻤﺎﻳﺶ ﺁﻥﻫﺎ ﺧﻮﺩﺩﺍﺭﯼ ﻣﯽﮐﻨﺪ.
ﺷﻤﺎ ﻫﻤﭽﻨﻴﻦ ﻣﯽﺗﻮﺍﻧﺪ ﺑﺎ ﻧﮕﺎﻩ ﺑﻪ ﮔﺰﺍﺭﺵ «ﭼﻪ ﮐﺴﯽ ﺑﻪ ﺷﻤﺎ ﺑﻴﺸﺘﺮ ﻟﻴﻨﮏ ﺩﺍﺩﻩ ﺍﺳﺖ؟» ﺍﺯ ﻧﺘﻴﺠﻪ ﺍﻳﻦ ﮔﺰﺍﺭﺵ ﺁﮔﺎﻩ ﺷﻮﻳﺪ. ﺩﺭ ﺍﻳﻦ ﮔﺰﺍﺭﺵ ﺗﻌﺪﺍﺩ ﻟﻴﻨﮏﻫﺎﯼ ﻫﺮ ﻳﮏ ﺍﺯ ﺍﻳﻦ ﻭﺏﺳﺎﻳﺖﻫﺎ ﺑﻪ ﻭﺏﺳﺎﻳﺖ ﺷﻤﺎ ﻧﻴﺰ ﺑﻪ ﻧﻤﺎﻳﺶ ﺩﺭ ﺁﻣﺪﻩ ﺍﺳﺖ. ﺍﮔﺮ ﮐﻤﯽ ﺷﺎﻧﺲ ﺑﺎ ﺷﻤﺎ ﻫﻤﺮﺍﻫﯽ ﮐﻨﺪ، ﺍﺯ ﻧﺘﻴﺠﻪﯼ ﮔﺰﺍﺭﺵ ﺷﮕﻔﺖ ﺯﺩﻩ ﺧﻮﺍﻫﻴﺪ ﺷﺪ ﭼﺮﺍ ﮐﻪ ﻣﻤﮑﻦ ﺍﺳﺖ ﻧﺎﻡ ﻭﺏﺳﺎﻳﺖﻫﺎﯼ ﻣﻬﻤﯽ ﺭﺍ ﺑﺒﻴﻨﻴﺪ ﮐﻪ ﺑﻪ ﻭﺏﺳﺎﻳﺖ ﺷﻤﺎ ﻟﻴﻨﮏ ﺩﺍﺩﻩﺍﻧﺪ.
ﺷﻤﺎ ﻫﻤﭽﻨﻴﻦ ﺑﺎﻳﺪ ﺑﺎ ﻭﺏﺳﺎﻳﺖﻫﺎﻳﯽ ﮐﻪ ﻧﺎﻣﺸﺎﻥ ﺭﺍ ﻧﺸﻨﻴﺪﻩﺍﻳﺪ ﺍﻣﺎ ﺑﻪ ﺷﻤﺎ ﻟﻴﻨﮏ ﺩﺍﺩﻩﺍﻧﺪ ﻧﻴﺰ ﺁﺷﻨﺎ ﺷﻮﻳﺪ. ﺍﮔﺮ ﺩﺭ ﻫﻨﮕﺎﻡ ﺑﺎﺯﺩﻳﺪ ﺍﺯ ﺍﻳﻦ ﻭﺏﺳﺎﻳﺖﻫﺎ ﺍﺯ ﮐﻴﻔﻴﺖ ﭘﺎﻳﻴﻦ ﺁﻥﻫﺎ ﻧﺎﺭﺍﺿﯽ ﺷﺪﻳﺪ ﻣﯽﺗﻮﺍﻧﻴﺪ ﺁﻥﻫﺎ ﺭﺍ ﺑﻪ ﻟﻴﺴﺖ Disavow (ﻟﻴﺴﺖ ﺭﺩ ﺷﺪﻩ) ﺍﺿﺎﻓﻪ ﮐﻨﻴﺪ. ﺩﺭﺑﺎﺭﻩ ﻟﻴﺴﺖ Disavow ﺩﺭ ﺑﺨﺶ ﺍﻣﻨﻴﺘﯽ ﺍﺑﺰﺍﺭ ﻭﺏﻣﺴﺘﺮ ﮔﻮﮔﻞ ﺑﻴﺸﺘﺮ ﺻﺤﺒﺖ ﺧﻮﺍﻫﻴﻢ ﮐﺮﺩ.
ﺍﮔﺮ ﺷﻤﺎ ﻫﻤﭽﻨﻴﻦ ﺍﺯ ﻧﺮﻡ ﺍﻓﺰﺍﺭ Google Analytics ﺑﺮﺍﯼ ﺟﻤﻊ ﺁﻭﺭﯼ ﺩﺍﺩﻩﻫﺎ ﺩﺭﺑﺎﺭﻩ ﻭﺏﺳﺎﻳﺖ ﺧﻮﺩ ﺍﺳﺘﻔﺎﺩﻩ ﻣﯽﮐﻨﻴﺪ، ﻣﯽﺗﻮﺍﻧﻴﺪ ﺑﺎ ﻣﺘﺼﻞ ﮐﺮﺩﻥ ﺍﻳﻦ ﺍﮐﺎﻧﺖ ﺑﻪ ﺍﺑﺰﺍﺭ ﻭﺏﻣﺴﺘﺮ ﮔﻮﮔﻞ، ﺩﺍﺩﻩﻫﺎﯼ ﺁﻥ ﺭﺍ ﺑﻪ ﺻﻮﺭﺕ ﻣﺴﺘﻘﻴﻢ ﺩﺭ ﺍﺑﺰﺍﺭ ﻭﺏﻣﺴﺘﺮ ﮔﻮﮔﻞ ﻣﺸﺎﻫﺪﻩ ﮐﻨﻴﺪ.
ﺍﻟﺒﺘﻪ ﺩﺭ ﺍﺑﺘﺪﺍ ﻣﻤﮑﻦ ﺍﺳﺖ ﻣﺘﻮﺟﻪ ﺗﻔﺎﻭﺕ ﺁﻣﺎﺭ ﻣﻴﺎﻥ Google Analytics ﻭ ﺍﺑﺰﺍﺭ ﻭﺏﻣﺴﺘﺮ ﮔﻮﮔﻞ ﺷﻮﻳﺪ ﮐﻪ ﺍﻳﻦ ﻣﻮﺿﻮﻉ ﺑﻪ ﺩﻻﻳﻞ ﻣﺨﺘﻠﻔﯽ ﺭﻭﯼ ﻣﯽﺩﻫﺪ. ﻳﮑﯽ ﺍﺯ ﺍﻳﻦ ﺩﻻﻳﻞ ﻣﻤﮑﻦ ﺍﺳﺖ ﺑﻪ ﺩﻟﻴﻞ ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﮐﺪﻫﺎﯼ ﺟﺎﻭﺍ ﺍﺳﮑﺮﻳﭙﺖ ﺍﺯ ﺳﻮﯼ ﻧﺮﻡ ﺍﻓﺰﺍﺭ Google Analytics ﺑﺎﺷﺪ ﭼﺮﺍ ﮐﻪ ﻣﻤﮑﻦ ﺍﺳﺖ ﮐﺎﺭﺑﺮ ﻭﺍﺭﺩ ﺷﻮﻧﺪﻩ ﺑﻪ ﻭﺏﺳﺎﻳﺖ ﺷﻤﺎ، ﻗﺎﺑﻠﻴﺖ ﺟﺎﻭﺍ ﺍﺳﮑﺮﻳﭙﺖ ﺧﻮﺩ ﺭﺍ ﻏﻴﺮﻓﻌﺎﻝ ﮐﺮﺩﻩ ﻭ ﺍﻳﻦ ﻧﺮﻡ ﺍﻓﺰﺍﺭ ﻧﺘﻮﺍﻧﺪ ﻭﺭﻭﺩ ﺁﻥ ﺭﺍ ﺛﺒﺖ ﮐﻨﺪ ﻳﺎ ﺣﺘﯽ ﻣﻤﮑﻦ ﺍﺳﺖ ﺍﻳﻦ ﻗﺎﺑﻠﻴﺖ ﺩﺭ ﻣﺮﻭﺭﮔﺮ ﺍﻭ ﻓﻌﺎﻝ ﺑﺎﺷﺪ ﺍﻣﺎ ﮐﺪﻫﺎﯼ ﺟﺎﻭﺍ ﺍﺳﮑﺮﻳﭙﺖ ﻭﺏﺳﺎﻳﺖ ﺷﻤﺎ ﺑﻪ ﺻﻮﺭﺕ ﮐﺎﻣﻞ ﺩﺭ ﻣﺮﻭﺭﮔﺮ ﺍﻭ ﺑﺎﺭﮔﺬﺍﺭﯼ ﻧﺸﺪﻩ ﺑﺎﺷﺪ.
ﺗﻔﺎﻭﺕ ﺩﻳﮕﺮ ﺁﻧﻄﻮﺭ ﮐﻪ ﮔﻮﮔﻞ ﻣﯽﮔﻮﻳﺪ ﺑﻪ ﭘﺮﺩﺍﺯﺵ ﺍﺿﺎﻓﻪﺗﺮ ﺩﺍﺩﻩﻫﺎ ﻣﺮﺑﻮﻁ ﺍﺳﺖ ﮐﻪ ﺩﺭ Google Analytics ﻧﺴﺒﺖ ﺑﻪ ﺍﺑﺰﺍﺭ ﻭﺑﻤﺴﺘﺮ ﮔﻮﮔﻞ ﻭﺟﻮﺩ ﺩﺍﺭﺩ.
ﺗﻔﺎﻭﺕ ﺍﻳﻦ ﺩﻭ ﻧﺮﻡ ﺍﻓﺰﺍﺭ ﺗﻨﻬﺎ ﺑﻪ ﺍﻳﻦ ﺩﻭ ﻣﻮﺭﺩ ﺧﻼﺻﻪ ﻧﻤﯽﺷﻮﺩ. ﺷﻤﺎ ﺣﺘﯽ ﻣﻤﮑﻦ ﺍﺳﺖ ﺩﺭ ﻣﻴﺎﻥ ﮐﻠﻤﺎﺕ ﮐﻠﻴﺪﯼ ﺟﺴﺘﺠﻮ ﻧﻴﺰ ﺗﻔﺎﻭﺕ ﺭﺍ ﺍﺣﺴﺎﺱ ﮐﻨﻴﺪ. ﮔﻮﮔﻞ ﺩﺭ ﺍﻳﻦ ﺑﺎﺭﻩ ﻫﻢ ﻣﯽﮔﻮﻳﺪ ﻫﺮ ﮐﺪﺍﻡ ﺍﺯ ﺍﻳﻦ ﻧﺮﻡ ﺍﻓﺰﺍﺭﻫﺎ ﮐﻠﻤﺎﺕ ﮐﻠﻴﺪﯼ ﺟﺴﺘﺠﻮ ﺭﺍ ﺑﻪ ﺷﻴﻮﻩ ﺧﻮﺩ ﺗﻌﺮﻳﻒ ﻣﯽﮐﻨﻨﺪ. ﻣﯽﺑﻴﻨﻴﺪ ﮐﻪ ﺍﺗﺼﺎﻝ ﺍﻳﻦ ﺩﻭ ﻧﺮﻡ ﺍﻓﺰﺍﺭ ﺷﻤﺎ ﺭﺍ ﺑﻪ ﻧﺘﺎﻳﺞ ﺑﻬﺘﺮﯼ ﺩﺭ ﮔﺮﻓﺘﻦ ﺑﺎﺯﺧﻮﺭﺩ ﺍﺯ ﮐﺎﺭﺑﺮﺍﻧﺘﺎﻥ ﻣﯽﺭﺳﺎﻧﺪ.
ﺑﺮﺍﯼ ﺩﺳﺘﺮﺳﯽ ﺑﻪ ﺩﺍﺩﻩﻫﺎﯼ Google Analytics ﺩﺭ ﺍﺑﺰﺍﺭ ﻭﺏﻣﺴﺘﺮ ﮔﻮﮔﻞ ﻣﯽﺗﻮﺍﻧﻴﺪ ﺩﺭ ﺻﻔﺤﻪ ﺍﺻﻠﯽ ﺍﻳﻦ ﻧﺮﻡ ﺍﻓﺰﺍﺭ ﺑﺮ ﺩﮐﻤﻪ Manage Site ﺩﺭ ﮐﻨﺎﺭ ﻭﺏﺳﺎﻳﺖ ﻣﻮﺭﺩﻧﻈﺮﺗﺎﻥ ﺩﺭ ﺍﻳﻦ ﺻﻔﺤﻪ ﮐﻠﻴﮏ ﮐﺮﺩﻩ ﻭ ﺳﭙﺲ Google Analytics Property ﺭﺍ ﺍﻧﺘﺨﺎﺏ ﮐﻨﻴﺪ. ﭘﺲ ﺍﺯ ﺁﻥ ﻗﺎﺑﻠﻴﺘﯽ ﺭﺍ ﮐﻪ ﻣﯽﺧﻮﺍﻫﻴﺪ ﺑﺎ ﺁﻥ ﻣﺘﺼﻞ ﺷﻮﻳﺪ ﺭﺍ ﺍﻧﺘﺨﺎﺏ ﮐﻨﻴﺪ ﻭ ﺍﻳﻦ ﺭﻭﻧﺪ ﺭﺍ ﺫﺧﻴﺮﻩ ﮐﻨﻴﺪ.
ﺷﻤﺎ ﻣﯽﺗﻮﺍﻧﻴﺪ ﺍﺯ ﺁﻣﺎﺭ Google Analytics ﺩﺭ ﺻﻔﺤﻪﻫﺎﯼ Search Queries، Links to Your Site ﻭ Sitelinks ﺩﺭ ﻧﺮﻡ ﺍﻓﺰﺍﺭ ﻣﺪﻳﺮ ﻭﺏﺳﺎﻳﺖ ﺍﺳﺘﻔﺎﺩﻩ ﮐﻨﻴﺪ.