ﺩﺭﺱ ﭘﺎﻧﺰﺩﻫﻢ- ﺑﺮﭼﺴﺐ ﻫﺎﯼ ﻣﺘﺎ

 

ﺩﻭ ﺩﺳﺘﻪ ﺑﺮﭼﺴﺐ ﻣﺘﺎ ﻭﺟﻮﺩ ﺩﺍﺭﺩ ﮐﻪ ﺑﻪ ﺑﺮﭼﺴﺐ‌ﻫﺎﯼ ﻣﺘﺎﯼ ﺗﻮﺻﻴﻔﯽ ﻭ ﻣﺘﺎﯼ ﮐﻠﻴﺪ ﻭﺍﮊﻩ ﺗﻘﺴﻴﻢ‌ﺑﻨﺪﯼ ﻣﯽ‌ﺷﻮﻧﺪ. ﻣﻤﮑﻦ ﺍﺳﺖ ﺑﻌﻀﯽ ﺍﺯ ﻣﻮﺗﻮﺭﻫﺎﯼ ﺟﺴﺘﺠﻮ ﻣﺘﺎﯼ ﺗﻮﺻﻴﻔﯽ (Meta Description) ﺭﺍ ﺑﻪ‌ﻋﻨﻮﺍﻥ ﺑﺨﺸﯽ ﺍﺯ ﻧﺘﺎﻳﺞ ﺟﺴﺘﺠﻮ ﻧﻤﺎﻳﺶ ﺩﻫﻨﺪ ﺍﻣﺎ ﺑﺮﭼﺴﺐ‌ﻫﺎﯼ ﻣﺘﺎﯼ ﮐﻠﻴﺪ ﻭﺍﮊﻩ ﺩﺭ ﻧﺘﺎﻳﺞ ﺟﺴﺘﺠﻮ ﻧﻤﺎﻳﺶ ﺩﺍﺩﻩ ﻧﻤﯽ‌ﺷﻮﻧﺪ.

ﺩﺭ ﻣﻴﺎﻥ ﻣﺘﺨﺼﺼﺎﻥ ﺳﺌﻮ، ﺗﻮﺍﻓﻖ ﻋﻤﻮﻡ ﺑﺮ ﺍﻳﻦ ﺍﻣﺮ ﺍﺳﺖ ﮐﻪ ﺑﺮﭼﺴﺐ‌ﻫﺎﯼ ﻣﺘﺎ ﺑﯽ‌ﻧﺘﻴﺠﻪ ﻫﺴﺘﻨﺪ. ﺑﺎ ﻭﺟﻮﺩ ﺍﻳﻦ، ﺑﺴﻴﺎﺭﯼ ﺍﺯ ﻫﻤﻴﻦ ﻣﺘﺨﺼﺼﺎﻥ ﺍﺯ ﺍﻳﻦ ﺑﺮﭼﺴﺐ‌ﻫﺎﯼ ﻣﺘﺎ ﺩﺭ ﻭﺏ‌ﺳﺎﻳﺘﺸﺎﻥ ﺍﺳﺘﻔﺎﺩﻩ ﻣﯽ‌ﮐﻨﻨﺪ.

ﺍﺿﺎﻓﻪ ﮐﺮﺩﻥ ﺑﺮﭼﺴﺐ ﻣﺘﺎﯼ ﺗﻮﺻﻴﻔﯽ (Description Meta Tag) ﺩﺭ ﮔﻮﮔﻞ ﺑﻪ ﺗﻘﻮﻳﺖ ﺻﻔﺤﺎﺕ ﻧﺘﺎﻳﺞ ﻣﻮﺗﻮﺭ ﺟﺴﺘﺠﻮ (SERPS) ﻧﻤﯽ‌ﺍﻧﺠﺎﻣﺪ ﺍﻣﺎ ﻣﻤﮑﻦ ﺍﺳﺖ ﺍﻳﻦ ﺗﻮﺻﻴﻔﺎﺕ ﺑﺮﺍﯼ ﺗﻮﺻﻴﻒ ﻓﻬﺮﺳﺖ‌ﻫﺎﯼ ﺻﻔﺤﺎﺕ ﻧﺘﺎﻳﺞ ﻣﻮﺗﻮﺭ ﺟﺴﺘﺠﻮﯼ ﺷﻤﺎ ﺩﺭ ﮔﻮﮔﻞ (SERP) ﺍﺳﺘﻔﺎﺩﻩ ﺷﻮﺩ. ﻳﺎﻫﻮ ﻧﺸﺎﻥ ﻣﯽ‌ﺩﻫﺪ ﮐﻪ ﺁﻥ‌ﻫﺎ ﺣﻴﻦ ﺭﺗﺒﻪ ﺩﻫﯽ ﺑﻪ ﻳﮏ ﺻﻔﺤﻪ ﺍﺯ ﺑﺮﭼﺴﺐ ﻣﺘﺎﯼ ﮐﻠﻴﺪ ﻭﺍﮊﻩ ﺍﺳﺘﻔﺎﺩﻩ ﻣﯽ‌ﮐﻨﻨﺪ. ﺑﻨﺎﺑﺮﺍﻳﻦ ﺑﺮﺍﯼ ﻳﺎﻫﻮ ﻭ ﻳﺎ ﻫﺮ ﻳﮏ ﺍﺯ ﻣﻮﺗﻮﺭﻫﺎﯼ ﺟﺴﺘﺠﻮﯼ ﮐﻮﭼﮏ ﺩﻳﮕﺮ ﮐﻪ ﻫﻤﭽﻨﺎﻥ ﺍﻳﻦ ﺑﺮﭼﺴﺐ‌ﻫﺎ ﺭﺍ ﺍﺳﺘﻔﺎﺩﻩ ﻣﯽ‌ﮐﻨﻨﺪ ﺍﺿﺎﻓﻪ ﮐﺮﺩﻥ ﻳﮑﯽ ﺍﺯ ﺁﻥ‌ﻫﺎ ﻣﻨﻄﻘﯽ ﺍﺳﺖ.

 

ﺑﺮﭼﺴﺐ‌ﻫﺎﯼ ﻣﺘﺎ (Meta Tags) ﭼﻪ ﺷﮑﻠﯽ ﻫﺴﺘﻨﺪ؟
ﺷﻤﺎ ﻣﯽ‌ﺗﻮﺍﻧﻴﺪ ﻣﻮﺍﺭﺩ ﺯﻳﺮ ﺭﺍ ﺩﺭ ﺑﺨﺶ ﺳﺮﻓﺼﻞ ﻭﺏ‌ﺳﺎﻳﺖ ﺍﺿﺎﻓﻪ ﮐﻨﻴﺪ:

< meta name = " keywords "

Content = " kEYWORD 1 KEYWORD 2 KEYPHRASE 1 etc .
 
About 30 to 40 unique words " >
 
< meta name = " description "
 
Content = " An accurate , keywored – rich description
 
About 150 characters " >

 

ﻧﮑﺎﺗﯽ ﺩﺭ ﻣﻮﺭﺩ ﺑﺮﭼﺴﺐ ﻣﺘﺎﯼ ﺗﻮﺻﻴﻔﯽ
ﭼﻨﺪ ﻧﮑﺘﻪ ﻣﻬﻢ ﺩﺭ ﻣﻮﺭﺩ ﺑﺮﭼﺴﺐ‌ﻫﺎﯼ ﻣﺘﺎﯼ ﺗﻮﺻﻴﻔﯽ ﺧﻮﺏ ﻭﺟﻮﺩ ﺩﺍﺭﺩ:

 

ﻧﮑﺎﺗﯽ ﺩﺭ ﻣﻮﺭﺩ ﺑﺮﭼﺴﺐ ﻣﺘﺎﯼ ﮐﻠﻴﺪ ﻭﺍﮊﻩ‌ﻫﺎ
ﭼﻨﺪ ﻧﮑﺘﻪ ﻣﻬﻢ ﺩﺭ ﻣﻮﺭﺩ ﺑﺮﭼﺴﺐ‌ﻫﺎﯼ ﻣﺘﺎﯼ ﮐﻠﻴﺪﻭﺍﮊﻩ‌ﻫﺎﯼ ﺧﻮﺏ ﻭﺟﻮﺩ ﺩﺍﺭﺩ:

 

ﺑﺮﭼﺴﺐ ﻣﺘﺎﯼ ﺭﻭﺑﺎﺕ (Robots)
ﺑﺮﭼﺴﺐ ﻣﺘﺎﯼ ﻣﻬﻤﯽ ﮐﻪ ﻣﻤﮑﻦ ﺍﺳﺖ ﮔﺎﻫﯽ ﺍﻭﻗﺎﺕ ﻧﻴﺎﺯ ﺩﺍﺷﺘﻪ ﺑﺎﺷﻴﺪ ﺑﺮﭼﺴﺐ ﻣﺘﺎﯼ ﺭﻭﺑﺎﺕ Robots Meta Tag ﺍﺳﺖ ﮐﻪ ﺷﺒﻴﻪ ﮐﺎﺩﺭ ﺯﻳﺮ ﺍﺳﺖ:

Meta name = " robots " content = " no index . no follow "

ﺑﺎ ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﺑﺮﭼﺴﺐ ﻣﺘﺎ ﺑﺎﻻ ﺷﻤﺎ ﻣﯽ‌ﺗﻮﺍﻧﻴﺪ ﺑﻪ ﻋﻨﮑﺒﻮﺕ ﻳﺎ ﺭﻭﺑﺎﺕ ﺑﮕﻮﻳﻴﺪ ﮐﻪ ﺑﻌﻀﯽ ﺍﺯ ﺻﻔﺤﺎﺕ ﺷﺎﺧﺼﮕﺬﺍﺭﯼ ﺷﺪﻩ ﺭﺍ ﻧﻤﯽ‌ﺧﻮﺍﻫﻴﺪ ﻭ ﻳﺎ ﺑﻪ ﺑﻌﻀﯽ ﺍﺯ ﭘﻴﻮﻧﺪﻫﺎﯼ ﻣﺘﻌﺎﻗﺐ ﻧﻴﺎﺯﯼ ﻧﺪﺍﺭﻳﺪ.

 

ﺑﻬﻴﻨﻪ‌ﺳﺎﺯﯼ ﻋﻨﻮﺍﻥ ﺳﺌﻮ
ﺍﻣﻴﺪﻭﺍﺭﻳﻢ ﮐﻪ ﻣﻌﻨﯽ ﺑﺮﭼﺴﺐ ﻋﻨﻮﺍﻥ ﺍﭺ ﺗﯽ‌ ﺍﻡ ﺍﻝ ﻳﺎ HTML Title Tag ﮐﻪ ﺩﺭ ﺑﺮﭼﺴﺐ ﺳﺮﻓﺼﻞ ﻗﺮﺍﺭ ﺩﺍﺩﻩ ﺷﺪﻩ ﺍﺳﺖ ﺭﺍ ﺩﺭﮎ ﮐﺮﺩﻩ ﺑﺎﺷﻴﺪ. ﻋﻨﻮﺍﻥ ﺻﻔﺤﻪ ﺩﺭ ﻧﻮﺍﺭ ﻋﻨﻮﺍﻥ ﭘﻨﺠﺮﻩ ﺟﺴﺘﺠﻮﮔﺮ ﻧﻤﺎﻳﺶ ﺩﺍﺩﻩ ﻣﯽ‌ﺷﻮﺩ ﻭ ﻧﺒﺎﻳﺪ ﺁﻥ ﺭﺍ ﺑﺎ ﺳﺮﻓﺼﻞ (Heading) ﻳﮏ ﺻﻔﺤﻪ ﺍﺷﺘﺒﺎﻩ ﺑﮕﻴﺮﻳﺪ ﻫﻤﭽﻨﻴﻦ ﺯﻣﺎﻧﻴﮑﻪ ﻳﮏ ﺻﻔﺤﻪ ﺭﺍ ﻋﻼﻣﺖ‌ﮔﺬﺍﺭﯼ ﻣﯽ‌ﮐﻨﻴﺪ ﻭ ﻳﺎ ﺁﻥ ﺭﺍ ﺑﻪ ﺁﺭﺷﻴﻮ ﺷﺨﺼﯽ ﺟﺴﺘﺠﻮﮔﺮ ﺍﺿﺎﻓﻪ ﻣﯽ‌ﮐﻨﻴﺪ ﻋﻨﻮﺍﻥ ﺻﻔﺤﻪ ﻧﻤﺎﻳﺶ ﺩﺍﺩﻩ ﻣﯽ‌ﺷﻮﺩ.

ﺍﻳﻦ ﻫﻤﺎﻧﺠﺎﻳﯽ ﺍﺳﺖ ﮐﻪ ﮐﻠﻴﺪ ﻭﺍﮊﻩ‌ﻫﺎﻳﺘﺎﻥ ﺑﺎﻳﺪ ﺩﺭ ﺻﻔﺤﻪ ﻭﺏ ﻭﺟﻮﺩ ﺩﺍﺷﺘﻪ ﺑﺎﺷﻨﺪ. ﺍﺳﺘﻔﺎﺩﻩ ﺻﺤﻴﺢ ﺍﺯ ﮐﻠﻴﺪﻭﺍﮊﻩ‌ﻫﺎ ﺩﺭ ﻋﻨﻮﺍﻥ ﻫﺮ ﺻﻔﺤﻪ ﺍﺯ ﻭﺏ‌ﺳﺎﻳﺘﺘﺎﻥ ﺑﺮﺍﯼ ﮔﻮﮔﻞ ﻣﺨﺼﻮﺻﺎ ﺑﺮﺍﯼ ﺻﻔﺤﻪ ﺧﺎﻧﮕﯽ ﺍﻫﻤﻴﺖ ﺯﻳﺎﺩﯼ ﺩﺍﺭﺩ. ﺍﮔﺮ ﺑﺮﺍﯼ ﺑﻬﻴﻨﻪ‌ﺳﺎﺯﯼ ﺳﺎﻳﺘﺘﺎﻥ ﮐﺎﺭﯼ ﻧﻤﯽ‌ﮐﻨﻴﺪ، ﺑﺨﺎﻃﺮ ﺩﺍﺷﺘﻪ ﺑﺎﺷﻴﺪ ﮐﻪ ﺍﺯ ﮐﻠﻴﺪ ﻭﺍﮊﻩ‌ﻫﺎ ﺩﺭﺳﺖ ﺍﺳﺘﻔﺎﺩﻩ ﮐﻨﻴﺪ.

ﻋﻨﻮﺍﻥ ﻧﺒﺎﻳﺪ ﺑﻴﺸﺘﺮ ﺍﺯ ۹ ﮐﻠﻤﻪ ﺩﺍﺷﺘﻪ ﺑﺎﺷﺪ ﻭ ﻳﺎ ﮐﻠﻴﺪﻭﺍﮊﻩ‌ﻫﺎﻳﯽ ﮐﻪ ﺩﺭﺳﺖ ﺍﺯ ﻫﻤﺎﻥ ﺍﻭﻝ ﺩﺭ ﻋﻨﻮﺍﻥ ﺑﻪ ﮐﺎﺭ ﺭﻓﺘﻪ‌ﺍﻧﺪ ﻧﺒﺎﻳﺪ ﺑﻴﺸﺘﺮ ﺍﺯ ۶۰ ﮐﺎﺭﺍﮐﺘﺮ ﺩﺍﺷﺘﻪ ﺑﺎﺷﻨﺪ. ﮔﻮﮔﻞ ﺍﺯ ﮐﻠﻴﺪﻭﺍﮊﻩ‌ﻫﺎﯼ ﻫﻤﺨﻮﺍﻥ، ﻭﺍﮊﻩ‌ﻫﺎﯼ ﺟﺴﺘﺠﻮ ﺭﺍ ﻣﯽ‌ﺧﻮﺍﻧﺪ. ﺍﻳﻦ ﺑﺪﺍﻥ ﻣﻌﻨﺎ ﺍﺳﺖ ﮐﻪ ﺷﻤﺎ ﻧﺒﺎﻳﺪ ﻧﺎﻡ ﺷﺮﮐﺘﺘﺎﻥ ﺭﺍ ﺩﺭﻋﻨﻮﺍﻥ ﻭﺍﺭﺩ ﮐﻨﻴﺪ ﻣﮕﺮ ﺍﻳﻨﮑﻪ ﻧﺎﻡ ﺷﺮﮐﺖ ﺷﻤﺎ ﺧﻴﻠﯽ ﻣﺸﻬﻮﺭ ﺑﺎﺷﺪ. ﺍﺳﺘﻔﺎﺩﻩ ﻧﺎﺩﺭﺳﺖ ﻭ ﻏﻴﺮ ﮐﺎﺭﺑﺮﺩﯼ ﺍﺯ ﻋﻨﺎﻭﻳﻦ ﺩﺭ ﺻﻔﺤﺎﺕ ﻭﺏ ﻣﻮﺟﺐ ﻣﻴﺸﻮﺩ ﮐﻪ ﻭﺏ‌ﺳﺎﻳﺘﺘﺎﻥ ﺍﺯ ﮐﺴﺐ ﺭﺗﺒﻪ ﺑﺎﻻ ﺩﺭ ﮔﻮﮔﻞ ﺧﺎﺭﺝ ﺷﻮﺩ ﻭ ﺍﻳﻦ ﺑﻪ ﺩﻟﻴﻞ ﻋﺪﻡ ﻣﺤﺘﻮﺍﯼ ﻣﺮﺗﺒﻂ ﺩﺭ ﻳﮏ ﺻﻔﺤﻪ ﻭ ﻳﺎ ﻋﺪﻡ ﮐﻴﻔﻴﺖ ﭘﻴﻮﻧﺪﻫﺎﺳﺖ ﮐﻪ ﺳﺎﻳﺖ ﺷﻤﺎ ﺭﺍ ﺍﺯ ﺳﻮﯼ ﻭﺏ‌ﺳﺎﻳﺖ‌ﻫﺎﯼ ﺩﻳﮕﺮ ﻣﻮﺭﺩ ﻫﺪﻑ ﻗﺮﺍﺭ ﻣﯽ‌ﺩﻫﺪ.

 

ﺑﻬﺘﺮﻳﻦ ﺭﻭﺵ‌ﻫﺎ ﺑﺮﺍﯼ ﺍﻳﺠﺎﺩ ﻋﻨﺎﻭﻳﻦ (Titles)
ﺩﺭ ﺍﻳﻨﺠﺎ ﺑﻪ ﺫﮐﺮ ﭼﻨﺪ ﺭﻭﺵ ﻣﻨﺎﺳﺐ ﻣﯽ‌ﭘﺮﺩﺍﺯﻳﻢ ﮐﻪ ﺑﺮﺍﯼ ﺍﻳﺠﺎﺩ ﻋﻨﺎﻭﻳﻦ ﺩﺭ ﺻﻔﺤﺎﺕ ﺑﺎﻳﺪ ﺍﻳﻦ ﺭﻭﺍﻝ‌ﻫﺎ ﺭﺍ ﺩﻧﺒﺎﻝ ﮐﻨﻴﺪ: