ﺩﺭﺱ ﻫﻔﺘﻢ- ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﺗﮑﻨﻴﮏ Cloaking

ﺍﮔﺮ ﺷﻤﺎ ﺩﺭ ﺑﺨﺶ ﺟﺮﻳﻤﻪ ﺩﺳﺘﯽ، ﺑﻪ ﻋﺒﺎﺭﺕ Cloaking and/or Sneaky Redirects ﺑﺮﺧﻮﺭﺩ ﮐﺮﺩﻳﺪ ﺑﻪ ﺍﻳﻦ ﻣﻌﻨﯽ‌ﺳﺖ ﮐﻪ ﻭﺏ‌ﺳﺎﻳﺖ ﺷﻤﺎ ﺍﺯ ﺻﻔﺤﻪ‌ﻫﺎﻳﯽ ﺍﺳﺘﻔﺎﺩﻩ ﻣﯽ‌ﮐﻨﺪ ﮐﻪ ﺗﻨﻬﺎ ﺑﺮﺍﯼ ﺭﻭﺑﺎﺕ ﻫﺎﯼ ﮔﻮﮔﻞ ﻗﺎﺑﻞ ﺭﻭﻳﺖ ﺍﺳﺖ ﻭ ﮐﺎﺭﺑﺮﺍﻥ ﺍﻳﻨﺘﺮﻧﺘﯽ ﺗﻮﺍﻧﺎﻳﯽ ﻣﺸﺎﻫﺪﻩ ﺁﻥ ﺭﺍ ﻧﺪﺍﺭﻧﺪ ﻭ ﻳﺎ ﮐﺎﺭﺑﺮﺍﻥ ﺍﻳﻨﺘﺮﻧﺘﯽ ﺭﺍ ﺑﻪ ﺻﻔﺤﻪ‌ﻫﺎﻳﯽ ﻣﺘﻔﺎﻭﺕ ﻣﯽ‌ﻓﺮﺳﺘﺪ ﮐﻪ ﺍﺯ ﺳﻮﯼ ﮔﻮﮔﻞ ﺩﻳﺪﻩ ﻧﻤﯽ‌ﺷﻮﻧﺪ.

ﻫﺮ ﺩﻭﯼ ﺍﻳﻦ ﻣﻮﺍﺭﺩ ﺑﺮﺧﻼﻑ ﻗﻮﺍﻧﻴﻦ ﻣﻨﺘﺸﺮ ﺷﺪﻩ ﺩﺭ ﺭﺍﻫﻨﻤﺎﯼ ﻭﺏ‌ﻣﺴﺘﺮ ﮔﻮﮔﻞ ﺑﻪ ﺷﻤﺎﺭ ﻣﯽ‌ﺭﻭﺩ ﻭ ﺍﺟﺮﺍﯼ ﺍﻳﻦ ﺭﺍﻫﮑﺎﺭﻫﺎ ﺑﺮﺍﯼ ﺍﻓﺰﺍﻳﺶ ﭘﻴﺞ ﺭﻧﮏ ﺑﻪ ﺍﻋﻤﺎﻝ ﺟﺮﻳﻤﻪ ﺩﺳﺘﯽ ﺍﺯ ﺳﻮﯼ ﮔﻮﮔﻞ ﺧﻮﺍﻫﺪ ﺍﻧﺠﺎﻣﻴﺪ.

ﺑﺮﺍﯼ ﺍﻳﻨﮑﻪ ﺑﺘﻮﺍﻧﻴﺪ ﺍﺯ ﺟﺮﻳﻤﻪ ﺩﺳﺘﯽ ﺩﺭ ﺍﻳﻦ ﺣﺎﻟﺖ ﺭﻫﺎ ﺷﻮﻳﺪ، ﮔﻮﮔﻞ ﭘﻴﺸﻨﻬﺎﺩ ﻣﯽ‌ﮐﻨﺪ ﺍﺑﺘﺪﺍ ﺭﺍﻫﻨﻤﺎﯼ ﻭﺏ‌ﻣﺴﺘﺮ ﺍﻳﻦ ﺷﺮﮐﺖ ﺩﺭ ﺯﻣﻴﻨﻪ ﺗﮑﻨﻴﮏ‌ﻫﺎﯼ Cloaking ﻭ Sneaky Redirects ﺭﺍ ﻣﻄﺎﻟﻌﻪ ﻧﻤﺎﻳﻴﺪ.

ﺳﭙﺲ ﺍﺯ ﺍﺑﺰﺍﺭ Fetch as Google ﺩﺭ ﺍﺑﺰﺍﺭ ﻭﺏ‌ﻣﺴﺘﺮ ﮔﻮﮔﻞ ﺑﺮﺍﯼ ﺁﻭﺭﺩﻥ ﺭﺑﺎﺕ‌ﻫﺎﯼ ﺟﺴﺘﺠﻮﮔﺮ ﺑﻪ ﻭﺏ‌ﺳﺎﻳﺖ ﺧﻮﺩ ﺍﺳﺘﻔﺎﺩﻩ ﮐﻨﻴﺪ. (ﺩﺭﺑﺎﺭﻩ ﺍﺑﺰﺍﺭ Fetch as Google ﺩﺭ ﺩﺭﻭﺱ ﺑﻌﺪ ﺑﻴﺸﺘﺮ ﺻﺤﺒﺖ ﺧﻮﺍﻫﻴﻢ ﮐﺮﺩ.) ﺳﭙﺲ ﻣﺤﺘﻮﺍﯼ ﺩﻳﺪﻩ ﺷﺪﻩ ﺗﻮﺳﻂ ﺭﻭﺑﺎﺕ‌ﻫﺎﯼ ﮔﻮﮔﻞ (Content Fetched by Google) ﺭﺍ ﺑﺎ ﻣﺤﺘﻮﺍﻳﯽ ﮐﻪ ﺷﻤﺎ ﺑﻪ ﻋﻨﻮﺍﻥ ﻳﮏ ﮐﺎﺭﺑﺮ ﺍﻧﺴﺎﻧﯽ ﺍﺯ ﻭﺏ‌ﺳﺎﻳﺖ ﺧﻮﺩ ﻣﯽ‌ﺑﻴﻨﻴﺪ ﺭﺍ ﻣﻘﺎﻳﺴﻪ ﮐﻨﻴﺪ.

ﺍﮔﺮ ﻣﺤﺘﻮﺍﻫﺎﯼ ﻣﻘﺎﻳﺴﻪ ﺷﺪﻩ ﻣﺘﻔﺎﻭﺕ ﺑﻮﺩ، ﺑﺨﺶ ﻣﺘﻔﺎﻭﺕ ﻭﺏ‌ﺳﺎﻳﺖ ﺭﺍ ﺷﻨﺎﺳﺎﻳﯽ ﮐﺮﺩﻩ ﻭ ﺣﺬﻑ ﮐﻨﻴﺪ. ﺍﻳﻦ ﻣﺮﺣﻠﻪ ﻣﻤﮑﻦ ﺍﺳﺖ ﻧﻴﺎﺯ ﺑﻪ ﺗﻤﺎﻣﯽ ﮐﺪﻫﺎﯼ ﻭﺏ‌ﺳﺎﻳﺖ ﺷﻤﺎ ﺩﺭ ﺳﺮﻭﺭ ﺩﺍﺷﺘﻪ ﺑﺎﺷﺪ.

ﻫﻤﮕﺎﻡ ﺑﺎ ﺍﻳﻦ ﻣﺮﺣﻠﻪ، ﺁﺩﺭﺱ‌ﻫﺎﻳﯽ ﺍﺯ ﻭﺏ‌ﺳﺎﻳﺖ ﺷﻤﺎ ﮐﻪ ﮐﺎﺭﺑﺮﺍﻥ ﺭﺍ ﺑﻪ ﺻﻔﺤﻪ‌ﻫﺎﻳﯽ ﻣﺘﻔﺎﻭﺕ ﺍﺯ ﺍﻧﺘﻈﺎﺭ ﺁﻥ‌ﻫﺎ ﻣﻨﺘﻘﻞ ﻣﯽ‌ﮐﻨﺪ ﺭﺍ ﭼﮏ ﮐﻨﻴﺪ ﻭ ﻫﻤﭽﻨﻴﻦ ﺑﻪ ﺩﻧﺒﺎﻝ ﺁﺩﺭﺱ‌ﻫﺎﻳﯽ ﺑﺎﺷﻴﺪ ﮐﻪ ﺭﻭﺑﺎﺕ‌ﻫﺎﯼ ﮔﻮﮔﻞ ﻳﺎ ﻳﮏ ﺭﻧﺞ ﻣﺸﺨﺼﯽ ﺍﺯ ﺁﯼ ﭘﯽ‌ﻫﺎ (IP) ﺭﺍ ﺑﻪ ﺻﻔﺤﻪ‌ﻫﺎﻳﯽ ﻣﺘﻔﺎﻭﺕ ﻫﺪﺍﻳﺖ ﻣﯽ‌ﮐﻨﺪ. ﺍﮔﺮ ﻭﺏ‌ﺳﺎﻳﺖ ﺷﻤﺎ ﺍﺯ ﺍﻳﻦ ﺭﺍﻩ‌ﻫﺎ ﺑﺮﺍﯼ ﺍﻧﺘﻘﺎﻝ ﮐﺎﺭﺑﺮﺍﻥ ﺍﺳﺘﻔﺎﺩﻩ ﻣﯽ‌ﮐﻨﺪ، ﺍﻳﻦ ﺑﺨﺶ‌ﻫﺎ ﺍﺯ ﻭﺏ‌ﺳﺎﻳﺖ ﺭﺍ ﻧﻴﺰ ﺷﻨﺎﺳﺎﻳﯽ ﮐﺮﺩﻩ ﻭ ﺣﺬﻑ ﮐﻨﻴﺪ.

ﻣﻌﻤﻮﻻ ﺍﻳﻦ ﻧﻮﻉ ﺍﻧﺘﻘﺎﻝ ﮐﺎﺭﺑﺮﺍﻥ ﺩﺭ ﺩﺳﺘﻮﺭﻫﺎﯼ ﺟﺎﻭﺍ ﺍﺳﮑﺮﻳﭙﺖ ﻧﻮﺷﺘﻪ ﻣﯽ‌ﺷﻮﺩ ﻳﺎ ﺩﺭ ﻓﺎﻳﻞ .htaccess ﻭﺏ‌ﺳﺎﻳﺖ ﺷﻤﺎ ﻣﻮﺟﻮﺩ ﺍﺳﺖ. ﻫﻤﭽﻨﻴﻦ ﺷﻤﺎ ﻣﻤﮑﻦ ﺍﺳﺖ ﺑﺮﺍﯼ ﭘﻴﺪﺍ ﮐﺮﺩﻥ ﺩﻟﻴﻞ ﺍﻳﻦ ﺍﻧﺘﻘﺎﻝ ﮐﺎﺭﺑﺮﺍﻥ ﻣﺠﺒﻮﺭ ﺷﻮﻳﺪ ﻣﺤﺘﻮﺍﯼ ﻣﺪﻳﺮﻳﺖ ﺳﻴﺴﺘﻢ (Management System) ﻭ ﻫﺮﮔﻮﻧﻪ ﭘﻼﮔﻴﻦ ﻣﻮﺟﻮﺩ ﺭﺍ ﻧﻴﺰ ﭼﮏ ﮐﻨﻴﺪ.

ﭘﺲ ﺍﺯ ﺭﻓﻊ ﺍﻳﻦ ﻣﺸﮑﻼﺕ ﺑﺎﻳﺪ ﺩﺭﺧﻮﺍﺳﺖ ﺑﺎﺯﺑﻴﻨﯽ ﺭﺍ ﺑﺮﺍﯼ ﮔﻮﮔﻞ ﻓﺮﺳﺘﺎﺩﻩ ﻭ ﺗﺎ ﺍﻧﺠﺎﻡ ﺑﺮﺭﺳﯽ ﺗﻮﺳﻂ ﮔﻮﮔﻞ ﻭ ﺍﻋﻼﻡ ﻧﺘﻴﺠﻪ ﺁﻥ ﺑﻪ ﺷﻤﺎ ﺑﺮﺩﺑﺎﺭ ﺑﺎﺷﻴﺪ.

 

ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﻟﻴﻨﮏ ﻫﺎﯼ ﻏﻴﺮﻃﺒﻴﻌﯽ ﺩﺭ ﻭﺏ‌ﺳﺎﻳﺖ ﺷﻤﺎ
ﻫﺮﮔﺎﻩ ﺩﺭ ﺑﺨﺶ ﺟﺮﻳﻤﻪ ﺩﺳﺘﯽ ﺑﺎ ﻋﻨﻮﺍﻥ ﺟﺮﻳﻤﻪ Unnatural Links From Your Site ﻣﻮﺍﺟﻪ ﺷﺪﻳﺪ، ﺑﻪ ﺍﻳﻦ ﻣﻌﻨﯽ‌ﺳﺖ ﮔﻮﮔﻞ ﻭﺏ‌ﺳﺎﻳﺖ ﺷﻤﺎ ﺭﺍ ﺑﻪ ﻋﻨﻮﺍﻥ ﻭﺏ‌ﺳﺎﻳﺘﯽ ﺷﻨﺎﺧﺘﻪ ﮐﻪ ﺍﺯ ﻳﮏ ﺍﻟﮕﻮﯼ ﻟﻴﻨﮏ‌ﻫﺎﯼ ﺳﺎﺧﺘﮕﯽ، ﻓﺮﻳﺒﻨﺪﻩ ﻭ ﻳﺎ ﺩﺳﺘﮑﺎﺭﯼ ﺷﺪﻩ ﺍﺳﺘﻔﺎﺩﻩ ﻣﯽ‌ﮐﻨﺪ. ﭘﻴﺸﺘﺮ ﻫﻢ ﮔﻔﺘﻴﻢ ﮐﻪ ﺧﺮﻳﺪﻥ ﻟﻴﻨﮏ ﻭ ﺩﺳﺘﮑﺎﺭﯼ ﺩﺭ ﻟﻴﻨﮏ‌ﻫﺎ ﺑﺮﺍﯼ ﺑﺎﻻﺑﺮﺩﻥ ﺭﻧﮏ ﭘﻴﺞ ﻭﺏ‌ﺳﺎﻳﺖ ﺍﺯ ﺩﻳﺪﮔﺎﻩ ﮔﻮﮔﻞ ﻧﻘﺾ ﻗﻮﺍﻧﻴﻦ ﻭﺏ‌ﻣﺴﺘﺮ ﺍﻳﻦ ﺷﺮﮐﺖ ﺑﻪ ﺷﻤﺎﺭ ﻣﯽ‌ﺭﻭﺩ ﻭ ﺷﺎﻣﻞ ﺟﺮﻳﻤﻪ ﺩﺳﺘﯽ ﺧﻮﺍﻫﺪ ﺷﺪ.

ﺟﺮﻳﻤﻪ ﺩﺳﺘﯽ ﺩﺭ ﺍﻳﻦ ﺣﺎﻟﺖ ﻣﻤﮑﻦ ﺍﺳﺖ ﺑﺨﺸﯽ ﺍﺯ ﻭﺏ‌ﺳﺎﻳﺖ ﻳﺎ ﺗﻤﺎﻣﯽ ﻭﺏ‌ﺳﺎﻳﺖ ﺷﻤﺎ ﺭﺍ ﻣﻮﺭﺩ ﻫﺪﻑ ﻗﺮﺍﺭ ﺩﻫﺪ. ﺑﺮﺍﯼ ﺭﻓﻊ ﺟﺮﻳﻤﻪ ﺩﺳﺘﯽ ﺩﺭ ﺍﻳﻦ ﺣﺎﻟﺖ ﻧﻴﺰ ﮔﻮﮔﻞ ﺍﺑﺘﺪﺍ ﭘﻴﺸﻨﻬﺎﺩ ﻣﯽ‌ﮐﻨﺪ ﻗﻮﺍﻧﻴﻦ ﻭﺏ‌ﻣﺴﺘﺮ ﺍﻳﻦ ﺷﺮﮐﺖ ﺩﺭ ﺯﻣﻴﻨﻪ ﻟﻴﻨﮏ ﺩﺍﺩﻥ ﺭﺍ ﻣﻄﺎﻟﻌﻪ ﮐﻨﻴﺪ ﻭ ﺳﭙﺲ ﺁﻥ ﺩﺳﺘﻪ ﺍﺯ ﻟﻴﻨﮏ‌ﻫﺎ ﮐﻪ ﺳﺒﺐ ﺷﮑﺴﺘﻪ ﺷﺪﻥ ﻗﻮﺍﻧﻴﻦ ﮔﻮﮔﻞ ﺷﺪﻩ ﺭﺍ ﺷﻨﺎﺳﺎﻳﯽ ﮐﺮﺩﻩ ﻭ ﺁﻥ‌ﻫﺎ ﺭﺍ ﺣﺬﻑ ﮐﻨﻴﺪ ﻳﺎ ﺭﺍﻫﮑﺎﺭﯼ ﺍﻋﻤﺎﻝ ﮐﻨﻴﺪ ﮐﻪ ﺍﻳﻦ ﺩﺳﺘﻪ ﺍﺯ ﻟﻴﻨﮏ‌ﻫﺎ ﺑﺮ ﺭﻧﮏ ﭘﻴﺞ ﻭﺏ‌ﺳﺎﻳﺖ ﺷﻤﺎ ﺗﺎﺛﻴﺮ ﻧﺪﺍﺷﺘﻪ ﺑﺎﺷﻨﺪ.

ﺑﺮﺍﯼ ﻣﺜﺎﻝ، ﻣﯽ‌ﺗﻮﺍﻧﻴﺪ ﺑﺎ ﺍﺿﺎﻓﻪ ﮐﺮﺩﻥ ﺩﺳﺘﻮﺭ rel=”nofollow” ﺑﻪ ﺍﻳﻦ ﻟﻴﻨﮏ‌ﻫﺎ ﻭ ﻳﺎ ﻣﺴﺪﻭﺩ ﺳﺎﺧﺘﻦ ﺁﻥ‌ﻫﺎ ﺑﺮﺍﯼ ﻣﻮﺗﻮﺭﻫﺎﯼ ﺟﺴﺘﺠﻮ ﺩﺭ ﻓﺎﻳﻞ robots.txt ﺍﺯ ﺗﺎﺛﻴﺮ ﺁﻥ‌ﻫﺎ ﺩﺭ ﺭﻧﮏ ﭘﻴﺞ ﻭﺏ‌ﺳﺎﻳﺖ ﺧﻮﺩ ﺟﻠﻮﮔﻴﺮﯼ ﮐﻨﻴﺪ.

ﭘﺲ ﺍﺯ ﻃﯽ ﺍﻳﻦ ﻣﺮﺍﺣﻞ ﻧﻴﺰ ﻻﺯﻡ ﺍﺳﺖ ﺩﺭﺧﻮﺍﺳﺖ ﺑﺎﺯﺑﻴﻨﯽ ﺭﺍ ﺑﺮﺍﯼ ﮔﻮﮔﻞ ﻓﺮﺳﺘﺎﺩﻩ ﻭ ﺗﺎ ﺑﺮﺭﺳﯽ ﻭﺏ‌ﺳﺎﻳﺖ ﺧﻮﺩ ﻭ ﺍﻋﻼﻡ ﻧﺘﻴﺠﻪ ﺍﺯ ﺳﻮﯼ ﮔﻮﮔﻞ ﺑﻪ ﺷﻤﺎ، ﺻﺒﺮ ﮐﻨﻴﺪ.

 

ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﻣﺘﻦ ﻣﺨﻔﯽ ﻭ ﻳﺎ ﮐﻠﻤﺎﺕ ﮐﻠﻴﺪﯼ ﺍﻧﺒﺎﺷﺘﻪ ﺑﯽ ﺭﺑﻂ
ﺍﮔﺮ ﺷﻤﺎ ﺑﺎ ﺩﺭ ﺑﺨﺶ ﺟﺮﻳﻤﻪ ﺩﺳﺘﯽ ﺑﺎ ﺟﺮﻳﻤﻪ‌ﺍﯼ ﺑﺎ ﻋﻨﻮﺍﻥ Hidden Text and/or Keyword Stuffing ﻣﻮﺍﺟﻪ ﺷﺪﻳﺪ، ﺑﻪ ﺍﻳﻦ ﻣﻌﻨﯽ ﺳﺖ ﮐﻪ ﮔﻮﮔﻞ ﻣﻌﺘﻘﺪ ﺍﺳﺖ ﺷﻤﺎ ﺩﺭ ﻭﺏ‌ﺳﺎﻳﺖ ﺧﻮﺩ ﺍﺯ ﻣﺘﻦ ﻣﺨﻔﯽ ﻳﺎ ﮐﻠﻤﺎﺕ ﮐﻠﻴﺪﯼ ﺍﻧﺒﺎﺷﺘﻪ ﺑﯽ ﺭﺑﻂ ﺍﺳﺘﻔﺎﺩﻩ ﮐﺮﺩﻩ‌ﺍﻳﺪ. ﻣﺘﻦ ﻣﺨﻔﯽ ﺩﺭ ﺗﻌﺎﺭﻳﻒ ﮔﻮﮔﻞ ﺑﻪ ﻣﺘﻨﯽ ﮔﻔﺘﻪ ﻣﯽ‌ﺷﻮﺩ ﮐﻪ ﺑﺎ ﺭﻧﮓ ﺳﻔﻴﺪ ﺩﺭ ﭘﺲ ﺯﻣﻴﻨﻪ ﺳﻔﻴﺪ ﺍﻳﺠﺎﺩ ﺷﺪﻩ، ﻣﺘﻨﯽ ﭘﺸﺖ ﺳﺮ ﻳﮏ ﻋﮑﺲ ﻗﺮﺍﺭ ﮔﺮﻓﺘﻪ، ﺍﺯ ﻓﻮﻧﺖ‌ﻫﺎﻳﯽ ﺑﺎ ﺳﺎﻳﺰ ﺻﻔﺮ ﺍﺳﺘﻔﺎﺩﻩ ﺷﺪﻩ ﻭ ﻳﺎ ﻟﻴﻨﮑﯽ ﺭﺍ ﺗﻨﻬﺎ ﺩﺭ ﻳﮏ ﮐﺎﺭﺍﮐﺘﺮ ﺧﻼﺻﻪ ﮐﺮﺩﻩ ﺍﺳﺖ.

ﮐﻠﻤﺎﺕ ﮐﻠﻴﺪﯼ ﺍﻧﺒﺎﺷﺘﻪ ﺑﯽ ﺭﺑﻂ ﻫﻢ ﺩﺭ ﺗﻌﺎﺭﻳﻒ ﮔﻮﮔﻞ ﺑﻪ ﻭﺏ‌ﺳﺎﻳﺖ‌ﻫﺎﻳﯽ ﺍﺷﺎﺭﻩ ﺩﺍﺭﺩ ﮐﻪ ﺍﺯ ﻳﮏ ﻟﻴﺴﺖ ﮐﻠﻤﺎﺕ ﮐﻠﻴﺪﯼ ﻳﺎ ﻣﺤﺘﻮﺍﯼ ﺑﯽ ﺭﺑﻂ ﮐﻪ ﺍﺭﺗﺒﺎﻃﯽ ﺑﺎ ﻣﺘﻦ ﺣﺎﺿﺮ ﺩﺭ ﻭﺏ‌ﺳﺎﻳﺖ ﻧﺪﺍﺭﺩ ﺍﺳﺘﻔﺎﺩﻩ ﻣﯽ‌ﻧﻨﺪ ﺗﺎ ﺍﺯ ﺍﻳﻦ ﻃﺮﻳﻖ ﺭﻳﻨﮏ ﭘﻴﺞ ﺧﻮﺩ ﺭﺍ ﺍﺭﺗﻘﺎ ﺩﻫﻨﺪ.

ﺍﻳﻦ ﮐﺎﺭﻫﺎ ﻧﻴﺰ ﺑﺮﺧﻼﻑ ﺭﺍﻫﻨﻤﺎﯼ ﻭﺑﺴﺘﺮ ﮔﻮﮔﻞ ﺍﺳﺖ ﻭ ﺷﺎﻣﻞ ﺟﺮﻳﻤﻪ ﺩﺳﺘﯽ ﺍﻳﻦ ﺷﺮﮐﺖ ﺧﻮﺍﻫﺪ ﺷﺪ. ﺍﻳﻦ ﺟﺮﻳﻤﻪ ﻣﯽ‌ﺗﻮﺍﻧﺪ ﺍﺯ ﺑﺨﺸﯽ ﺗﺎ ﺗﻤﺎﻡ ﻭﺏ‌ﺳﺎﻳﺖ ﺷﻤﺎ ﺭﺍ ﻧﻴﺰ ﺷﺎﻣﻞ ﺷﻮﺩ. ﺑﺮﺍﯼ ﺭﻓﻊ ﺍﻳﻦ ﺟﺮﻳﻤﻪ ﻧﻴﺰ ﺑﻬﺘﺮ ﺍﺳﺖ ﺭﺍﻫﻨﻤﺎﯼ ﻭﺏ‌ﻣﺴﺘﺮ ﮔﻮﮔﻞ ﺩﺭ ﺍﻳﻦ ﺯﻣﻴﻨﻪ ﺭﺍ ﻣﻄﺎﻟﻌﻪ ﮐﻨﻴﺪ ﻭ ﺳﭙﺲ ﺍﺯ ﺍﺑﺰﺍﺭ Fetch as Google ﺩﺭ ﺍﺑﺰﺍﺭ ﻭﺏ‌ﻣﺴﺘﺮ ﮔﻮﮔﻞ ﺑﺮﺍﯼ ﺑﺮﺭﺳﯽ ﻣﺤﺘﻮﺍﻫﺎﻳﯽ ﮐﻪ ﺩﺭ ﺩﻳﺪ ﺭﻭﺑﺎﺕ ﻫﺎﯼ ﮔﻮﮔﻞ ﻫﺴﺘﻨﺪ ﻭﻟﯽ ﮐﺎﺭﺑﺮﺍﻥ ﻧﻤﯽ‌ﺗﻮﺍﻧﻨﺪ ﺁﻥ ﺭﺍ ﺑﺒﻴﻨﻴﺪ، ﺑﻬﺮﻩ ﺑﮕﻴﺮﻳﺪ.

ﻫﻤﮕﺎﻡ ﺑﺎ ﺍﻳﻦ ﻣﺮﺣﻠﻪ ﺑﻪ ﺩﻧﺒﺎﻝ ﻣﺘﻦ‌ﻫﺎﻳﯽ ﺑﮕﺮﺩﻳﺪ ﮐﻪ ﺭﻧﮕﯽ ﺷﺒﻴﻪ ﻳﺎ ﺩﻗﻴﻘﺎ ﻣﺎﻧﻨﺪ ﭘﺲ ﺯﻣﻴﻨﻪ ﺧﻮﺩ ﺩﺍﺭﻧﺪ. ﺑﺮﺍﯼ ﺍﻧﺠﺎﻡ ﺍﻳﻦ ﮐﺎﺭ ﻣﯽ‌ﺗﻮﺍﻧﻴﺪ ﺍﺯ Ctrl + A ﺩﺭ ﻭﻳﻨﺪﻭﺯ ﻭ ﻟﻴﻨﻮﮐﺲ ﻳﺎ Command + A ﺩﺭ ﻣﮑﻴﻨﺘﺎﺵ ﺍﺳﺘﻔﺎﺩﻩ ﮐﻨﻴﺪ. ﺑﻪ ﺩﻧﺒﺎﻝ ﻫﺮﮔﻮﻧﻪ ﻣﺘﻦ ﭘﻨﻬﺎﻥ ﺑﻪ ﮐﺎﺭ ﺭﻓﺘﻪ ﺩﺭ CSS ﻭﺏ‌ﺳﺎﻳﺖ ﺧﻮﺩ ﺑﺎﺷﻴﺪ ﮐﻪ ﺑﺮﺧﻼﻑ ﺭﺍﻫﻨﻤﺎﯼ ﻭﺏ‌ﻣﺴﺘﺮ ﮔﻮﮔﻞ ﺍﺳﺖ. ﺳﭙﺲ ﺍﻳﻦ ﻣﺘﻦ‌ﻫﺎ ﺭﺍ ﺣﺬﻑ ﻳﺎ ﺩﻭﺑﺎﺭﻩ ﻃﺮﺍﺣﯽ ﮐﻨﻴﺪ ﺗﺎ ﻫﻤﺎﻧﮕﻮﻧﻪ ﮐﻪ ﮐﺎﺭﺑﺮﺍﻥ ﺍﻳﻨﺘﺮﻧﺘﯽ ﺁﻥ‌ﻫﺎ ﺭﺍ ﻣﯽ ﺑﻴﻨﻨﺪ ﺍﺯ ﺳﻮﯼ ﺭﺑﺎﺕ‌ﻫﺎﯼ ﮔﻮﮔﻞ ﻧﻴﺰ ﻗﺎﺑﻞ ﺭﻭﻳﺖ ﺑﺎﺷﺪ.

ﭘﺲ ﺍﺯ ﺍﻧﺠﺎﻡ ﺍﻳﻦ ﮐﺎﺭﻫﺎ ﺑﺎﻳﺪ ﺩﺭﺧﻮﺍﺳﺖ ﺑﺎﺯﺑﻴﻨﯽ ﻣﺠﺪﺩ ﺭﺍ ﺑﺮﺍﯼ ﮔﻮﮔﻞ ﺍﺭﺳﺎﻝ ﮐﻨﻴﺪ، ﭘﻴﺸﺘﺮ ﻧﻴﺰ ﮔﻔﺘﻪ ﺷﺪ ﮐﻪ ﺗﺎ ﺭﺳﻴﺪﻥ ﺑﻪ ﻧﺘﻴﺠﻪ ﻭ ﺍﻋﻼﻡ ﺁﻥ ﺍﺯ ﺳﻮﯼ ﮔﻮﮔﻞ ﺑﺎﻳﺪ ﺻﺒﺮ ﮐﻨﻴﺪ ﻭ ﺍﻳﻦ ﺑﺮﺭﺳﯽ ﻣﻤﮑﻦ ﺍﺳﺖ ﻃﻮﻻﻧﯽ ﺷﻮﺩ.

 

ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﺗﮑﻨﻴﮏ‌ﻫﺎﯼ ﺍﺳﭙﻢ
ﺩﺭ ﺑﺨﺸﯽ ﺩﻳﮕﺮ ﺍﺯ ﺟﺮﻳﻤﻪ‌ﻫﺎﯼ ﺩﺳﺘﯽ ﺑﻪ ﺑﺨﺶ ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﺍﺳﭙﻢ ﻣﯽ‌ﺭﺳﻴﻢ. ﻫﺮﮔﺎﻩ ﺷﻤﺎ ﺩﺭ ﺑﺨﺶ Manual Action ﺑﻪ ﻋﺒﺎﺭﺗﯽ ﭼﻮﻥ Spammy Structured Markup ﻭ ﻳﺎ Pure Spam ﺑﺮﺧﻮﺭﺩ ﮐﺮﺩﻳﺪ، ﺑﻪ ﺍﻳﻦ ﻣﻌﻨﯽ‌ﺳﺖ ﮐﻪ ﮔﻮﮔﻞ ﺑﺨﺸﯽ ﺍﺯ ﻭﺏ‌ﺳﺎﻳﺖ ﺷﻤﺎ ﺭﺍ ﺑﺮﺧﻼﻑ ﺗﮑﻨﻴﮏ‌ﻫﺎﯼ ﻣﻮﺟﺪ ﺩﺭ ﺭﺍﻫﻨﻤﺎﯼ ﻭﺏ‌ﻣﺴﺘﺮ ﺧﻮﺩ ﻳﺎﻓﺘﻪ ﺍﺳﺖ.

ﺍﻳﻦ ﺗﮑﻨﻴﮏ‌ﻫﺎ ﻣﻤﮑﻦ ﺍﺳﺖ ﺷﺎﻣﻞ ﺍﻧﺘﺸﺎﺭ ﻣﺠﺪﺩ ﻭﺏ‌ﺳﺎﻳﺖ‌ﻫﺎﯼ ﺩﻳﮕﺮ ﺑﻪ ﺻﻮﺭﺕ ﺩﺳﺘﯽ ﻳﺎ ﺍﺗﻮﻣﺎﻳﺘﮏ، ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﺗﮑﻨﻴﮏ Cloaking، ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﺍﻧﺘﺸﺎﺭ ﺍﺗﻮﻣﺎﺗﻴﮏ ﻣﻄﺎﻟﺐ ﻭﺏ‌ﺳﺎﻳﺖ‌ﻫﺎﯼ ﺩﻳﮕﺮ، ﺍﻧﺘﺸﺎﺭ ﻣﻄﺎﻟﺐ ﻧﺎﻣﺮﺗﺒﻂ ﻭ ﮔﻤﺮﺍﻩ ﮐﻨﻨﺪﻩ ﻭ ﺩﻳﮕﺮ ﺭﻓﺘﺎﺭﻫﺎﻳﯽ ﺍﺯ ﺍﻳﻦ ﺩﺳﺖ ﺑﺎﺷﺪ.

ﺑﺮﺍﯼ ﺭﻓﻊ ﺟﺮﻳﻤﻪ ﺩﺭ ﺍﻳﻦ ﺣﺎﻟﺖ ﻧﻴﺰ ﺑﺎﻳﺪ ﺗﻤﺎﻣﯽ ﺍﻳﻦ ﻣﻄﺎﻟﺐ ﻭ ﺗﮑﻨﻴﮏ‌ﻫﺎ ﺑﺮ ﺍﺳﺎﺱ ﺭﺍﻫﻨﻤﺎﯼ ﻭﺏ‌ﻣﺴﺘﺮ ﮔﻮﮔﻞ ﺣﺬﻑ ﻭ ﺍﺻﻼﺡ ﺷﺪﻩ ﻭ ﺳﭙﺲ ﺩﺭﺧﻮﺍﺳﺖ ﺑﺎﺯﺑﻴﻨﯽ ﻣﺠﺪﺩ ﺑﺮﺍﯼ ﮔﻮﮔﻞ ﻓﺮﺳﺘﺎﺩﻩ ﺷﻮﺩ. ﺍﮔﺮ ﮔﻮﮔﻞ ﺩﺭ ﺑﺎﺯﺑﻴﻨﯽ ﻣﺠﺪﺩ ﻭﺏ‌ﺳﺎﻳﺖ ﺷﻤﺎ ﺭﺍ ﻋﺎﺭﯼ ﺍﺯ ﻫﺮﮔﻮﻧﻪ ﺍﺯ ﺍﻳﻦ ﻣﻮﺍﺭﺩ ﺗﺸﺨﻴﺺ ﺩﻫﺪ، ﺟﺮﻳﻤﻪ ﺩﺳﺘﯽ ﺍﻋﻤﺎﻝ ﺷﺪﻩ ﺑﺮ ﻭﺏ‌ﺳﺎﻳﺖ ﺭﺍ ﻟﻐﻮ ﺧﻮﺍﻫﺪ ﮐﺮﺩ.

 

ﻋﺪﻡ ﺗﻄﺒﻴﻖ ﻋﮑﺲ
ﺍﮔﺮ ﺷﻤﺎ ﺩﺭ ﺑﺨﺶ ﺟﺮﻳﻤﻪ ﺩﺳﺘﯽ ﺑﺎ ﻋﺒﺎﺭﺕ Image Mismatch ﻣﻮﺍﺟﻪ ﺷﺪﻳﺪ ﺑﻪ ﺍﻳﻦ ﻣﻌﻨﯽ ﺳﺖ ﮐﻪ ﺑﺨﺸﯽ ﺍﺯ ﻋﮑﺲ‌ﻫﺎﯼ ﻭﺏ‌ﺳﺎﻳﺖ ﺷﻤﺎ ﻣﻤﮑﻦ ﺍﺳﺖ ﺑﻪ ﮔﻮﻧﻪ‌ﺍﯼ ﺩﺭ ﻧﺘﺎﻳﺞ ﺟﺴﺘﺠﻮﯼ ﮔﻮﮔﻞ ﺑﻪ ﻧﻤﺎﻳﺶ ﺩﺭﺁﻳﻨﺪ ﮐﻪ ﻣﺘﻔﺎﻭﺕ ﺍﺯ ﻋﮑﺲ‌ﻫﺎﯼ ﻣﻮﺟﻮﺩ ﺩﺭ ﻭﺏ‌ﺳﺎﻳﺖ ﺷﻤﺎﺳﺖ ﻭ ﮔﻮﮔﻞ ﺑﻪ ﺍﻳﻦ ﺩﻟﻴﻞ ﻭﺏ‌ﺳﺎﻳﺖ ﺷﻤﺎ ﺭﺍ ﺟﺮﻳﻤﻪ ﺩﺳﺘﯽ ﮐﺮﺩﻩ ﺍﺳﺖ.

ﺍﮔﺮ ﺗﻌﺪﺍﺩ ﺍﻳﻦ ﻋﮑﺲ‌ﻫﺎﯼ ﺍﻳﻨﮕﻮﻧﻪ ﺩﺭ ﻭﺏ‌ﺳﺎﻳﺖ ﺷﻤﺎ ﺯﻳﺎﺩ ﺑﺎﺷﺪ، ﺍﻳﻦ ﺟﺮﻳﻤﻪ ﻣﻤﮑﻦ ﺍﺳﺖ ﮐﻞ ﻭﺏ‌ﺳﺎﻳﺖ ﺷﻤﺎ ﺭﺍ ﺩﺭ ﺑﺮ ﮔﻴﺮﺩ. ﺑﺮﺍﯼ ﺭﻓﻊ ﺍﻳﻦ ﺟﺮﻳﻤﻪ ﻧﻴﺰ ﺍﺑﺘﺪﺍ ﺍﻃﻤﻴﻨﺎﻥ ﭘﻴﺪﺍ ﮐﻨﻴﺪ ﮐﻪ ﻋﮑﺲ‌ﻫﺎﯼ ﻣﻮﺟﻮﺩ ﺩﺭ ﻭﺏ‌ﺳﺎﻳﺖ ﺷﻤﺎ، ﻫﻤﺎﻧﮕﻮﻧﻪ ﺩﺭ ﺻﻔﺤﻪ ﻧﺘﺎﻳﺞ ﺟﺴﺘﺠﻮﯼ ﮔﻮﮔﻞ ﺑﻪ ﻧﻤﺎﻳﺶ ﺩﺭ ﻣﯽ‌ﺁﻳﻨﺪ ﻭ ﺳﭙﺲ ﺩﺭﺧﻮﺍﺳﺖ ﺑﺎﺯﻳﺒﻴﻨﯽ ﺭﺍ ﺑﺮﺍﯼ ﮔﻮﮔﻞ ﺍﺭﺳﺎﻝ ﮐﻨﻴﺪ ﻭ ﺩﺭﺧﻮﺍﺳﺖ ﺷﻤﺎ ﻣﻮﺭﺩ ﺑﺮﺭﺳﯽ ﻗﺮﺍﺭ ﮔﻴﺮﺩ.

ﻧﻤﺎﻳﺶ ﺍﺷﺘﺒﺎﻩ ﻳﺎ ﺑﻪ ﮔﻮﻧﻪ ﺩﻳﮕﺮ ﻋﮑﺲ‌ﻫﺎﯼ ﻭﺏ‌ﺳﺎﻳﺖ ﺷﻤﺎ ﻣﻤﮑﻦ ﺍﺳﺖ ﺑﻪ ﺩﻟﻴﻞ ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﺍﺑﺰﺍﺭ “Anti-Hotlinking” ﺭﺥ ﺩﺍﺩﻩ ﺑﺎﺷﺪ ﮐﻪ ﻣﻤﮑﻦ ﺍﺳﺖ ﺑﻪ ﺑﺎﺯﺑﻴﻨﯽ ﮐﺪ ﻭﺏ‌ﺳﺎﻳﺖ ﺷﻤﺎ ﺩﺭ ﺳﺮﻭﺭ ﻧﻴﺎﺯ ﺷﻮﺩ.

ﺩﺭ ﺍﻳﻨﺠﺎ ﺑﺮﺭﺳﯽ ﺑﺨﺶ ﺟﺮﻳﻤﻪ ﺩﺳﺘﯽ ﻭ ﻧﺤﻮﻩ ﺭﻓﻊ ﺍﻳﻦ ﺟﺮﻳﻤﻪ ﺭﺍ ﺑﻪ ﺻﻮﺭﺕ ﮐﺎﻣﻞ ﺑﺎ ﻫﻢ ﺑﺮﺭﺳﯽ ﮐﺮﺩﻳﻢ ﻭ ﺑﺨﺶ Search Traffic ﺭﺍ ﺑﻪ ﭘﺎﻳﺎﻥ ﻣﯽ‌ﺑﺮﻳﻢ. ﺩﺭ ﺩﺭﺱ ﺁﻳﻨﺪﻩ ﺑﻪ ﺑﺮﺭﺳﯽ ﺑﺨﺶ ﺩﻳﮕﺮﯼ ﺍﺯ ﺍﺑﺰﺍﺭ ﻭﺏ‌ﻣﺴﺘﺮ ﮔﻮﮔﻞ ﺑﺎ ﻋﻨﻮﺍﻥ Google Index ﺧﻮﺍﻫﻴﻢ ﭘﺮﺩﺍﺧﺖ.