ﺩﺭﺱ ﺩﻫﻢ- ﻧﻘﺸﻪ ﻭﺏ ﺳﺎﻳﺖ
ﺑﺨﺶ ﺩﻳﮕﺮﯼ ﺍﺯ ﻣﻨﻮﯼ Crawl، ﺑﺨﺶ Sitemaps (ﻧﻘﺸﻪ ﻭﺏﺳﺎﻳﺖ) ﺍﺳﺖ ﮐﻪ ﺳﺎﺧﺘﺎﺭ ﻟﻴﻨﮏﻫﺎﯼ ﻭﺏﺳﺎﻳﺖ ﺷﻤﺎ ﺭﺍ ﻧﺸﺎﻥ ﻣﯽﺩﻫﺪ ﭼﺮﺍ ﮐﻪ ﻫﺮ ﺻﻔﺤﻪ ﻳﮏ ﻟﻴﻨﮏ ﺁﺩﺭﺱ ﺩﺍﺭﺩ ﻭ ﻧﻤﺎﻳﺶ ﺍﻳﻦ ﻟﻴﻨﮏﻫﺎ ﺩﺭ ﻭﺍﻗﻊ ﻧﻤﺎﻳﺶ ﺳﺎﺧﺘﺎﺭ ﺻﻔﺤﻪﻫﺎﯼ ﻭﺏﺳﺎﻳﺖ ﺷﻤﺎﺳﺖ.
ﻓﺮﻣﺖ ﺍﻳﻦ ﻓﺎﻳﻞ ﺑﻪ ﺻﻮﺭﺕ XML ﺍﺳﺖ ﻭ ﺑﻪ ﺁﻥ XML Sitemaps ﮔﻔﺘﻪ ﻣﯽﺷﻮﺩ.
ﻧﻘﺸﻪ ﻭﺏﺳﺎﻳﺖ ﺩﺭ ﺣﻘﻴﻘﺖ ﺭﺍﻫﮑﺎﺭﯼﺳﺖ ﮐﻪ ﺑﻪ ﺭﻭﺑﺎﺕﻫﺎﯼ ﮔﻮﮔﻞ ﻳﺎ ﺩﻳﮕﺮ ﻣﻮﺗﻮﺭﻫﺎﯼ ﺟﺴﺘﺠﻮ ﺩﺭﺑﺎﺭﻩ ﺻﻔﺤﻪﻫﺎﯼ ﻭﺏﺳﺎﻳﺖ ﺷﻤﺎ ﺍﻃﻼﻋﺎﺗﯽ ﻣﯽﺩﻫﺪ؛ ﺍﻳﻦ ﺍﻃﻼﻋﺎﺕ ﻣﯽﺗﻮﺍﻧﺪ ﺁﺩﺭﺱ ﺍﻳﻨﺘﺮﻧﺘﯽ ﻫﺮ ﺻﻔﺤﻪ ﻳﺎ ﺍﻫﻤﻴﺖ ﺁﻥ ﻭ ﻳﺎ ﺣﺘﯽ ﺗﺎﺭﻳﺦ ﺳﺎﺧﺖ ﻭ ﺁﭘﺪﻳﺖ ﺁﻥ ﺑﺎﺷﺪ.
ﺑﻪ ﻃﻮﺭ ﮐﻠﯽ ﺍﻃﻼﻋﺎﺗﯽ ﮐﻪ ﺩﺭ ﻫﺮ ﻧﻘﺸﻪ ﻭﺏﺳﺎﻳﺘﯽ ﻣﻮﺟﻮﺩ ﺩﺍﺭﺩ ﺑﻪ ﺻﻮﺭﺕ ﺯﻳﺮ ﺍﺳﺖ:
ﻫﻨﮕﺎﻣﯽ ﮐﻪ ﺷﻤﺎ ﺩﺭ ﺣﺎﻝ ﺳﺎﺧﺖ ﻧﻘﺸﻪ ﻭﺏﺳﺎﻳﺖ ﻫﺴﺘﻴﺪ، ﺑﺎﻳﺪ ﺍﺯ ﺗﻤﺎﻣﯽ ﺗﮓﻫﺎ ﺍﺳﺘﻔﺎﺩﻩ ﮐﻨﻴﺪ ﺯﻳﺮﺍ ﺷﻤﺎ ﺑﺎﻳﺪ ﺗﺎ ﺟﺎﻳﯽ ﮐﻪ ﻣﻤﮑﻦ ﺍﺳﺖ ﺍﻃﻼﻋﺎﺕ ﺑﻴﺸﺘﺮﯼ ﺭﺍ ﺩﺭ ﺍﻳﻦ ﺯﻣﻴﻨﻪ ﺍﺭﺍﺋﻪ ﮐﻨﻴﺪ. ﺑﺮﺍﯼ ﺳﺎﺧﺖ ﻧﻘﺸﻪ ﻭﺏﺳﺎﻳﺖ، ﺍﺑﺰﺍﺭﻫﺎﯼ ﮔﻮﻧﺎﮔﻮﻧﯽ ﻭﺟﻮﺩ ﺩﺍﺭﺩ ﻭ ﺍﮔﺮ ﻭﺏﺳﺎﻳﺖ ﺷﻤﺎ ﺍﺯ ﺑﺨﺶﻫﺎﯼ ﻭﻳﺪﻳﻮ، ﻋﮑﺲ، ﻣﺤﺘﻮﺍﯼ ﻣﻮﺑﺎﻳﻞ ﻭ ﺧﺒﺮ ﺍﺳﺘﻔﺎﺩﻩ ﻣﯽ ﮐﻨﺪ، ﺑﻬﺘﺮ ﺍﺳﺖ ﺑﺮﺍﯼ ﻫﺮ ﮔﻮﻧﻪ ﺍﺯ ﺍﻳﻦ ﻣﺤﺘﻮﺍﻫﺎ ﺑﻪ ﺻﻮﺭﺕ ﺟﺪﺍﮔﺎﻧﻪ ﻧﻘﺸﻪ ﻭﺏﺳﺎﻳﺖ ﺗﻬﻴﻪ ﮐﻨﻴﺪ. ﮔﻮﮔﻞ ﻧﻴﺰ ﭘﻴﺸﻨﻬﺎﺩ ﮐﺮﺩﻩ ﺍﮔﺮ ﻭﺏﺳﺎﻳﺖ ﺷﻤﺎ ﺑﻴﺶ ﺍﺯ ۵۰۰۰ ﺻﻔﺤﻪ ﺩﺍﺷﺘﻪ ﻳﺎ ﻧﻘﺸﻪ ﻭﺏﺳﺎﻳﺖ ﺷﻤﺎ ﺑﻴﺶ ﺍﺯ ۱۰ ﻣﮕﺎﺑﺎﻳﺖ ﺣﺠﻢ ﺩﺍﺭﺩ، ﺑﻬﺘﺮ ﺍﺳﺖ ﺍﺯ ﭼﻨﺪ ﻧﻘﺸﻪ ﻭﺏﺳﺎﻳﺖ ﺑﺮﺍﯼ ﻭﺏﺳﺎﻳﺖ ﺧﻮﺩ ﺍﺳﺘﻔﺎﺩﻩ ﮐﻨﻴﺪ.
ﭘﺲ ﺍﺯ ﺗﻬﻴﻪ ﻧﻘﺸﻪ ﻭﺏﺳﺎﻳﺖ ﺧﻮﺩ، ﻣﯽﺗﻮﺍﻧﻴﺪ ﺍﺯ ﻃﺮﻳﻖ ﺻﻔﺤﻪ Sitemaps ﺩﺭ ﺍﺑﺰﺍﺭ ﻭﺏﻣﺴﺘﺮ ﮔﻮﮔﻞ ﺁﻥ ﺭﺍ ﺗﺴﺖ ﮐﺮﺩﻩ ﺗﺎ ﺍﺯ ﻋﻤﻠﮑﺮﺩ ﺁﻥ ﻣﻄﻤﺌﻦ ﺷﻮﻳﺪ. ﺑﺮﺍﯼ ﺍﻳﻦ ﮐﺎﺭ ﺩﺭ ﺑﺨﺶ Optimization ﺁﺩﺭﺱ ﻧﻘﺸﻪ ﻭﺏﺳﺎﻳﺖ ﺧﻮﺩ ﺭﺍ ﻭﺍﺭﺩ ﮐﺮﺩﻩ ﻭ ﺩﮐﻤﻪ Test Sitemap ﺭﺍ ﻓﺸﺎﺭ ﺩﻫﻴﺪ. ﺷﻤﺎ ﺩﺭ ﺍﻳﻦ ﺑﺎﮐﺲ ﻫﻤﭽﻨﻴﻦ ﻣﯽﺗﻮﺍﻧﻴﺪ ﺩﺭ ﺻﻮﺭﺕ ﺧﻮﺍﺳﺘﻦ، ﻧﻘﺸﻪ ﻭﺏﺳﺎﻳﺖ ﺧﻮﺩ ﺭﺍ ﺑﻪ ﮔﻮﮔﻞ ﻧﻴﺰ ﻣﻌﺮﻓﯽ ﮐﻨﻴﺪ. ﺍﻳﻦ ﺭﺍﻩ ﺗﻨﻬﺎ ﺭﺍﻩ ﻣﻌﺮﻓﯽ ﻧﻘﺸﻪ ﻭﺏﺳﺎﻳﺖ ﺑﻪ ﮔﻮﮔﻞ ﻧﻴﺴﺖ ﻭ ﻋﻼﻭﻩ ﺑﺮ ﺁﻥ، ﺑﺎ ﻗﺮﺍﺭ ﺩﺍﺩﻥ ﻳﮏ ﮐﺪ ﻳﮏ ﺧﻄﯽ ﺩﺭ ﻓﺎﻳﻞ robot.txt ﻧﻴﺰ ﻣﯽﺗﻮﺍﻥ ﻧﻘﺸﻪ ﻭﺏﺳﺎﻳﺖ ﺭﺍ ﺑﻪ ﺭﻭﺑﺎﺕﻫﺎﯼ ﮔﻮﮔﻞ ﻣﻌﺮﻓﯽ ﮐﺮﺩ. ﺑﺮﺍﯼ ﻣﺜﺎﻝ ﮐﺪ ﺫﮐﺮ ﺷﺪﻩ ﺍﻳﻦ ﭼﻨﻴﻦ ﺍﺳﺖ:
Sitemap: http://example.com/sitemap.xml
ﺍﮔﺮ ﺷﻤﺎ ﻧﻘﺸﻪ ﻭﺏﺳﺎﻳﺖ ﺧﻮﺩ ﺭﺍ ﺑﻪ ﮔﻮﮔﻞ ﻣﻌﺮﻓﯽ ﮐﺮﺩﻳﺪ ﻭﻟﯽ ﺍﻳﻦ ﻧﻘﺸﻪ ﺩﺭ ﺻﻔﺤﻪ Sitemaps ﺑﻪ ﻧﻤﺎﻳﺶ ﺩﺭ ﻧﻤﯽﺁﻳﺪ، ﺍﺣﺘﻤﺎﻻ ﺑﺎ ﻣﺸﮑﻼﺕ ﺯﻳﺮ ﺭﻭﺑﺮﻭﺳﺖ:
- ﺩﺍﻣﻨﻪ ﻣﻘﺪﻡ
ﺑﺮﺍﯼ ﮔﻮﮔﻞ ﺩﺍﻣﻨﻪ http://example.com ﺑﺎ ﺩﺍﻣﻨﻪ http://www.example.com ﺗﻔﺎﻭﺕ ﺩﺍﺭﺩ ﻭ ﺍﻳﻦ ﺗﻔﺎﻭﺕ ﺩﺭ ﻣﻴﺎﻥ ﺩﺍﻣﻨﻪﻫﺎﯼ http://example.com ﻭ https://example.com ﻧﻴﺰ ﻭﺟﻮﺩ ﺩﺍﺭﺩ. ﻣﻤﮑﻦ ﺍﺳﺖ ﺷﻤﺎ ﻧﻘﺸﻪ ﻭﺏﺳﺎﻳﺖ http://www.example.com ﺭﺍ ﺑﻪ ﮔﻮﮔﻞ ﻣﻌﺮﻓﯽ ﮐﺮﺩﻩ ﺑﺎﺷﻴﺪ ﮐﻪ ﺍﻳﻦ ﻣﻮﺭﺩ ﺩﺭ ﺻﻔﺤﻪ ﺍﺑﺰﺍﺭ ﻭﺏﻣﺴﺘﺮ ﻭﺏﺳﺎﻳﺖ http://example.com ﺩﻳﺪﻩ ﻧﻤﯽﺷﻮﺩ. ﺩﺭ ﺍﻳﻦ ﻣﻮﺭﺩ، ﺍﺑﺘﺪﺍ ﻣﻄﻤﺌﻦ ﺷﻮﻳﺪ ﮐﻪ ﺗﻤﺎﻣﯽ ﻧﺴﺨﻪﻫﺎﯼ ﻭﺏﺳﺎﻳﺖ ﺧﻮﺩ ﺭﺍ ﺍﺿﺎﻓﻪ ﮐﺮﺩﻩﺍﻳﺪ ﻭ ﺳﭙﺲ ﺑﻪ ﮔﻮﮔﻞ ﺑﮕﻮﻳﻴﺪ، ﺩﺍﻣﻨﻪ ﻣﻘﺪﻡ ﻭ ﺍﺻﻠﯽ ﻭﺏﺳﺎﻳﺖ ﺷﻤﺎ ﮐﺪﺍﻡ ﺍﺳﺖ. ﭘﻴﺸﺘﺮ ﺍﻳﻦ ﻣﻮﺿﻮﻉ ﺭﺍ ﺑﺎ ﻫﻢ ﻣﺮﻭﺭ ﮐﺮﺩﻩﺍﻳﻢ.
- ﺁﻳﺎ ﻧﻔﺮ ﺩﻳﮕﺮﯼ ﻧﻘﺸﻪ ﻭﺏﺳﺎﻳﺖ ﺷﻤﺎ ﺭﺍ ﺑﺮﺍ ﮔﻮﮔﻞ ﻓﺮﺳﺘﺎﺩﻩ ﺍﺳﺖ؟
ﻧﻘﺸﻪﻫﺎﯼ ﻭﺏﺳﺎﻳﺘﯽ ﮐﻪ ﺷﻤﺎ ﺑﺮﺍﯼ ﮔﻮﮔﻞ ﻓﺮﺳﺘﺎﺩﻩﺍﻳﺪ ﺩﺭ ﺯﺑﺎﻧﻪ By Me ﺩﺭ ﺻﻔﺤﻪ Sitemaps ﺑﻪ ﻧﻤﺎﻳﺶ ﺩﺭ ﻣﯽﺁﻳﺪ. ﺍﮔﺮ ﻧﻘﺸﻪ ﻭﺏﺳﺎﻳﺘﯽ ﮐﻪ ﺑﻪ ﺩﻧﺒﺎﻟﺶ ﻫﺴﺘﻴﺪ ﻭ ﻗﺒﻼً ﺗﻮﺳﻂ ﻓﺮﺩ ﺩﻳﮕﺮﯼ ﺛﺒﺖ ﺷﺪﻩ، ﺑﺮ ﺭﻭﯼ ﺯﺑﺎﻧﻪ All ﮐﻠﻴﮏ ﮐﻨﻴﺪ.
- ﺁﻳﺎ ﻧﻘﺸﻪ ﻭﺏﺳﺎﻳﺖ ﺧﻮﺩ ﺭﺍ ﺑﺎ ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ Ping ﯼ ﻓﺎﻳﻞ robot.txt ﺑﻪ ﮔﻮﮔﻞ ﺷﻨﺎﺳﺎﻧﺪﻩﺍﻳﺪ؟
ﺗﻨﻬﺎ ﻧﻘﺸﻪﻫﺎﯼ ﻭﺏﺳﺎﻳﺘﯽ ﮐﻪ ﺍﺯ ﻃﺮﻳﻖ ﺍﺑﺰﺍﺭ ﻭﺑﺴﻤﺘﺮ ﮔﻮﮔﻞ ﺑﻪ ﻣﻮﺗﻮﺭﻫﺎﯼ ﺟﺴﺘﺠﻮﯼ ﺍﻳﻦ ﺷﺮﮐﺖ ﺷﻨﺎﺳﺎﻧﺪﻩ ﻣﯽﺷﻮﻧﺪ،ﺩﺭ ﺻﻔﺤﻪ Sitemaps ﺍﻳﻦ ﺍﺑﺰﺍﺭ ﺑﻪ ﻧﻤﺎﻳﺶ ﺩﺭ ﻣﯽﺁﻳﻨﺪ. ﺑﺮﺍﯼ ﺍﻳﻨﮑﻪ ﻧﻘﺸﻪ ﻭﺏﺳﺎﻳﺖ ﺷﻤﺎ ﺩﺭ ﺍﻳﻦ ﺻﻔﺤﻪ ﺑﻪ ﻧﻤﺎﻳﺶ ﺩﺭ ﺑﻴﺎﻳﺪ، ﺑﻬﺘﺮﻳﻦ ﮐﺎﺭ ﺍﻳﻦ ﺍﺳﺖ ﮐﻪ ﻧﻘﺸﻪ ﻭﺏﺳﺎﻳﺖ ﺧﻮﺩ ﺭﺍ ﺑﺮﺍﯼ ﻧﺨﺴﺘﻴﻦ ﺑﺎﺭ ﺍﺯ ﻃﺮﻳﻖ ﺍﻳﻦ ﺍﺑﺰﺍﺭ ﺑﻪ ﮔﻮﮔﻞ ﻣﻌﺮﻓﯽ ﮐﺮﺩﻩ ﻭ ﺳﭙﺲ ﺍﺯ ﭘﻴﻨﮓ ﻳﺎ ﻓﺎﻳﻞ robot.txt ﺑﺮﺍﯼ ﺁﭘﺪﻳﺖ ﺁﻥ ﺍﺳﺘﻔﺎﺩﻩ ﮐﻨﻴﺪ.
URL parameters
ﺁﺧﺮﻳﻦ ﺑﺨﺶ ﺍﺯ ﻣﻨﻮﯼ Crawl، ﺑﺨﺶ URL Parameters ﻧﺎﻡ ﺩﺍﺭﺩ. ﭘﻴﺶ ﺍﺯ ﻫﺮ ﭼﻴﺰ ﺑﻴﺎﻳﻴﺪ ﺩﺭﺑﺎﺭﻩ ﭘﺎﺭﺍﻣﺘﺮﻫﺎﯼ ﺁﺩﺭﺱ ﺻﺤﺒﺖ ﮐﻨﻴﻢ ﻭ ﺑﺒﻴﻨﻴﻢ ﺁﻥﻫﺎ ﺩﻗﻴﻘﺎ ﭼﻪ ﭼﻴﺰﯼ ﻫﺴﺘﻨﺪ؟ ﺷﻤﺎ ﺣﺘﻤﺎ ﻫﻨﮕﺎﻣﯽ ﮐﻪ ﺑﻪ ﺁﺩﺭﺱ ﺑﺮﺧﯽ ﻭﺏﺳﺎﻳﺖﻫﺎ ﺩﻗﺖ ﻣﯽﮐﻨﻴﺪ، ﻣﯽﺑﻴﻨﻴﺪ ﺍﻳﻦ ﺁﺩﺭﺱﻫﺎ ﻋﻼﻭﻩ ﺑﺮ ﻧﺎﻡ ﺩﺍﻣﻨﻪ ﻭ ﺯﻳﺮﮔﺮﻭﻩ ﺁﻥ ﺷﺎﻣﻞ ﻧﺸﺎﻧﻪﻫﺎ ﻭ ﻭﺍﮊﻩﻫﺎﻳﯽ ﺍﺿﺎﻓﻪ ﻫﺴﺘﻨﺪ، ﺑﻪ ﻃﻮﺭ ﻣﺜﺎﻝ ﺁﺩﺭﺱ http://example.com/permalink?utm_source=facebook ﻣﺸﺨﺺ ﻣﯽﮐﻨﺪ ﮐﻪ ﮐﺎﺭﺑﺮ ﺍﺯ ﭼﻪ ﻭﺏﺳﺎﻳﺘﯽ ﻭﺍﺭﺩ ﺻﻔﺤﻪ ﺷﻤﺎ ﺷﺪﻩ ﺍﺳﺖ ﻭ ﺍﻳﻦ ﻣﻮﺿﻮﻉ ﮐﺎﺭ ﺭﺍ ﺑﺮﺍﯼ ﺁﻧﺎﻟﻴﺰ ﮐﺎﺭﺑﺮﺍﻥ ﻭﺭﻭﺩﯼ ﺁﺳﺎﻥﺗﺮ ﻣﯽﮐﻨﺪ.
ﺑﻪ ﺍﺑﺰﺍﺭ ﻭﺏﻣﺴﺘﺮ ﮔﻮﮔﻞ ﺑﺮﮔﺮﺩﻳﻢ، ﮔﻮﮔﻞ ﻣﯽﮔﻮﻳﺪ ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﭘﺎﺭﺍﻣﺘﺮﻫﺎﯼ ﺁﺩﺭﺱ ﺑﺮﺍﯼ ﺻﻔﺤﻪﻫﺎﻳﯽ ﺑﺎ ﻳﮏ ﻣﺤﺘﻮﺍ ﺳﺒﺐ ﻣﯽﺷﻮﺩ ﮐﻪ ﻭﺏﺳﺎﻳﺖ ﺷﻤﺎ ﺭﻧﮏ ﺻﻔﺤﻪﺍﯼ ﭘﺎﻳﻴﻦﺗﺮﯼ ﺭﺍ ﺩﺭ ﺟﺴﺘﺠﻮﻫﺎ ﺍﺯ ﺁﻥ ﺧﻮﺩ ﮐﻨﺪ. ﺑﺮﺍﯼ ﻣﺜﺎﻝ ﺑﻪ ﺍﻳﻦ ﺁﺩﺭﺱﻫﺎ ﺩﻗﺖ ﮐﻨﻴﺪ:
http://www.example.com/products/women/dresses/green.htm
http://www.example.com/products/women?category=dresses&color=green
http://example.com/shop/index.php?product_id=32&highlight=green+dress&cat_id=1&sessionid=123&affid=431
ﺗﻤﺎﻣﯽ ﺍﻳﻦ ﺁﺩﺭﺱﻫﺎ، ﺁﺩﺭﺱ ﺻﻔﺤﻪﺍﯼ ﺍﺯ ﻳﮏ ﻓﺮﻭﺷﮕﺎﻩ ﺑﺎ ﻳﮏ ﻣﺤﺘﻮﺍﺳﺖ ﮐﻪ ﻣﺠﻤﻮﻋﻪﺍﯼ ﺍﺯ ﻟﺒﺎﺱﻫﺎﯼ ﺯﻧﺎﻧﻪ ﺳﺒﺰ ﺭﻧﮓ ﺭﺍ ﻧﺸﺎﻥ ﻣﯽﺩﻫﺪ ﺍﻣﺎ ﺑﺮﺍﯼ ﮔﻮﮔﻞ ﺍﻳﻦ ﻣﻮﺿﻮﻉ ﺑﻪ ﺍﻳﻦ ﺻﻮﺭﺕ ﻗﺎﺑﻞ ﺩﺭﮎ ﻧﻴﺴﺖ. ﮔﻮﮔﻞ ﻣﯽﮔﻮﻳﺪ ﺩﺭ ﺻﻮﺭﺕ ﺑﺮﺧﻮﺭﺩ ﺑﺎ ﺍﻳﻦ ﻣﻮﺿﻮﻉ، ﺁﺩﺭﺱﻫﺎﯼ ﺷﺒﻴﻪ ﺑﻪ ﻫﻢ ﺑﺎ ﻳﮏ ﻣﺤﺘﻮﺍ ﺭﺍ ﮔﺮﻭﻩ ﺑﻨﺪﯼ ﻣﯽﮐﻨﺪ ﻭ ﺳﭙﺲ ﺷﻤﺎ ﺗﺼﻤﻴﻢ ﻣﯽﮔﻴﺮﻳﺪ ﮐﻪ ﺁﺩﺭﺱ ﺍﻳﻦ ﺩﺳﺘﻪ ﺑﻪ ﭼﻪ ﺻﻮﺭﺗﯽ ﺍﻧﺘﺨﺎﺏ ﺷﻮﺩ. ﺁﺩﺭﺱﻫﺎ ﺑﻬﺘﺮ ﺍﺳﺖ ﺑﻪ ﻣﺤﺘﻮﺍﯼ ﺻﻔﺤﻪ ﻧﺰﺩﻳﮏ ﺑﺎﺷﻨﺪ ﺗﺎ ﺟﺴﺘﺠﻮﯼ ﮔﻮﮔﻞ ﺭﺍ ﺑﻬﺒﻮﺩ ﺑﺨﺸﻨﺪ. ﺍﻟﺒﺘﻪ ﻣﯽﺗﻮﺍﻧﻴﺪ ﺍﺯ ﺭﻭﺑﺎﺕﻫﺎﯼ ﮔﻮﮔﻞ ﻧﻴﺰ ﺑﺮﺍﯼ ﺣﻞ ﺍﻳﻦ ﻣﺸﮑﻞ ﻭ ﻧﺎﻣﮕﺬﺍﺭﯼ ﺍﻳﻦ ﺩﺳﺘﻪ ﮐﻤﮏ ﺑﮕﻴﺮﻳﺪ ﻭ ﺁﻥﻫﺎ ﺑﺮ ﺍﺳﺎﺱ ﺁﻧﺎﻟﻴﺰ ﺧﻮﺩ ﺍﺯ ﻣﺤﺘﻮﺍﯼ ﺻﻔﺤﻪ، ﭘﺎﺭﺍﻣﺘﺮﻫﺎﯼ ﺁﺩﺭﺱ ﺭﺍ ﺍﻧﺘﺨﺎﺏ ﻣﯽﮐﻨﻨﺪ.
Security Issues
ﺑﺨﺶ Security Issues، ﺑﺨﺶ ﺟﺪﻳﺪﯼﺳﺖ ﮐﻪ ﮔﻮﮔﻞ ﺑﻪ ﺍﺑﺰﺍﺭ ﻭﺏﻣﺴﺘﺮ ﺧﻮﺩ ﺍﻓﺰﻭﺩﻩ ﺗﺎ ﺍﻃﻼﻋﺎﺗﯽ ﮐﺎﻣﻞ ﻭ ﺭﺳﺎ ﺩﺭﺑﺎﺭﻩ ﻫﺮ ﻧﻮﻉ ﺑﺪﺍﻓﺰﺍﺭ ﻳﺎﻓﺖ ﺷﺪﻩ ﺩﺭ ﻭﺏﺳﺎﻳﺖ ﺭﺍ ﺑﻪ ﺷﻤﺎ ﺍﻃﻼﻉ ﺩﻫﺪ. ﺍﻳﻦ ﻧﻮﻉ ﺍﺯ ﺍﻃﻼﻋﺎﺕ ﭘﻴﺸﺘﺮ ﺩﺭ ﺑﺨﺶ Malware ﻗﺮﺍﺭ ﺩﺍﺷﺖ ﺍﻣﺎ ﮔﻮﮔﻞ ﺑﻪ ﺗﺎﺯﮔﯽ ﺍﻳﻦ ﺍﻃﻼﻋﺎﺕ ﺭﺍ ﺩﺭ ﺑﺨﺶ ﺟﺪﻳﺪ ﺧﻮﺩ ﻗﺮﺍﺭ ﺩﺍﺩ ﻭ ﺍﻃﻼﻋﺎﺕ ﺣﺎﺿﺮ ﺩﺭ ﮔﺰﺍﺭﺵﻫﺎﯼ ﺧﻮﺩ ﺭﺍ ﺑﻴﺸﺘﺮ ﮐﺮﺩ ﺗﺎ ﺁﻣﺎﺭﻫﺎﯼ ﮐﺎﻣﻞﺗﺮﯼ ﺍﺯ ﺑﺪﺍﻓﺰﺍﺭ ﻳﺎﻓﺖ ﺷﺪﻩ ﺭﺍ ﻣﻨﻌﮑﺲ ﮐﻨﺪ. ﺷﻤﺎ ﺩﺭ ﺍﻳﻦ ﺑﺨﺶ ﻗﺎﺩﺭ ﺧﻮﺍﻫﻴﺪ ﺑﻮﺩ ﺍﻃﻼﻋﺎﺗﯽ ﺭﺍ ﺩﺭﺑﺎﺭﻩ ﻣﺸﮑﻼﺗﯽ ﺍﻣﻨﻴﺘﯽ ﮐﻪ ﮔﺮﻳﺒﺎﻧﮕﻴﺮ ﻭﺏﺳﺎﻳﺖ ﺷﻤﺎﺳﺖ ﺭﺍ ﻣﺸﺎﻫﺪﻩ ﮐﺮﺩﻩ ﻭ ﺁﻥ ﺭﺍ ﺭﻓﻊ ﮐﻨﻴﺪ ﻭ ﻫﻤﭽﻨﻴﻦ ﺍﺯ ﺍﻳﻦ ﺗﻮﺍﻧﺎﻳﯽ ﺑﺮﺧﻮﺭﺩﺍﺭﻳﺪ ﮐﻪ ﺩﺭﺧﻮﺍﺳﺖ ﭼﮏ ﺷﺪﻥ ﻣﺠﺪﺩ ﻭﺏﺳﺎﻳﺖ ﺧﻮﺩ ﺭﺍ ﺍﺭﺍﺋﻪ ﮐﻨﻴﺪ ﺗﺎ ﺯﻣﺎﻧﯽ ﮐﻪ ﺗﺎﻳﻴﺪ ﮐﻨﻴﺪ ﻣﺸﮑﻼﺕ ﺷﻤﺎ ﺣﻞ ﺷﺪﻩ ﺍﺳﺖ.
ﺍﺯ ﺁﻧﺠﺎﻳﯽ ﮐﻪ ﺑﺴﻴﺎﺭﯼ ﺍﺯ ﻭﺏﻣﺴﺘﺮﻫﺎ ﺍﺯ ﺍﺑﺰﺍﺭﯼ ﻣﺎﻧﻨﺪ ﻭﺭﺩﭘﺮﺱ ﻳﺎ ﺳﻴﺴﺘﻢ ﻫﺎﯼ ﺩﻳﮕﺮ CMS ﺍﺳﺘﻔﺎﺩﻩ ﻣﯽﮐﻨﻨﺪ ﮐﻪ ﻧﻴﺎﺯ ﺑﻪ ﻣﻬﺎﺭﺕ ﺑﺎﻻﻳﯽ ﺗﮑﻨﻴﮑﯽ ﻧﺪﺍﺭﻧﺪ ﻭ ﺁﻥﻫﺎ ﻧﻴﺰ ﺍﺯ ﺁﻥ ﺑﯽﺑﻬﺮﻩ ﻫﺴﺘﻨﺪ، ﺍﻳﻦ ﺧﺎﺻﻴﺖ ﺑﻪ ﺁﻥﻫﺎ ﮐﻤﮏ ﻣﯽﮐﻨﺪ ﺗﺎ ﺍﺯ ﻭﺿﻌﻴﺖ ﺳﺎﻟﻢ ﻭﺏﺳﺎﻳﺖ ﺧﻮﺩ ﺁﮔﺎﻫﯽ ﻳﺎﺑﻨﺪ.
ﺍﻣﺎ ﺑﺪﺍﻓﺰﺍﺭ ﻳﺎ Malware ﭼﻴﺴﺖ؟ ﻫﻨﮕﺎﻣﯽ ﮐﻪ ﻭﺏﺳﺎﻳﺖ ﺷﻤﺎ ﺗﻮﺳﻂ ﻫﮑﺮﻫﺎ ﺑﻪ ﺩﻟﻴﻞ ﺁﺳﻴﺐ ﭘﺬﻳﺮﯼ ﺍﻣﻨﻴﺘﯽ ﻫﮏ ﻣﯽﺷﻮﺩ، ﺁﻥﻫﺎ ﻣﻤﮑﻦ ﺍﺳﺖ ﻣﺤﺘﻮﺍﯼ ﻭﺏﺳﺎﻳﺖ ﺭﺍ ﺗﻐﻴﻴﺮ ﺩﻫﻨﺪ ﻭ ﻳﺎ ﺻﻔﺤﻪﻫﺎﻳﯽ ﺑﻪ ﻭﺏﺳﺎﻳﺖ ﺷﻤﺎ ﺍﺿﺎﻓﻪ ﮐﻨﻨﺪ ﮐﻪ ﺣﻤﻼﺕ ﻓﻴﺸﻴﻨﮓ ﺍﻧﺠﺎﻡ ﻣﯽﺩﻫﺪ. ﺍﻳﻦ ﺗﻐﻴﻴﺮﻫﺎ ﻫﻤﭽﻨﻴﻦ ﻣﯽﺗﻮﺍﻧﺪ ﺑﻪ ﺻﻮﺭﺕ ﺍﺿﺎﻓﻪ ﺷﺪﻥ ﮐﺪﻫﺎﯼ ﻣﺨﺮﺏ ﺑﻪ ﻣﺤﺘﻮﺍﯼ ﻭﺏﺳﺎﻳﺖ ﺍﻧﺠﺎﻡ ﺷﻮﺩ ﮐﻪ ﺳﺒﺐ ﺁﻟﻮﺩﮔﯽ ﺭﺍﻳﺎﻧﻪ ﮐﺎﺭﺑﺮﺍﻥ ﻭﺏﺳﺎﻳﺖ ﺷﻤﺎ ﺧﻮﺍﻫﺪ ﺷﺪ.
ﺍﺯ ﮐﺠﺎ ﻣﺘﻮﺟﻪ ﺷﻮﻳﻢ ﮐﻪ ﻭﺏﺳﺎﻳﺖ ﻣﺎ ﺁﻟﻮﺩﻩ ﺷﺪﻩ ﺍﺳﺖ؟
ﮔﻮﮔﻞ ﺩﺭ ﺻﻮﺭﺕ ﻣﺸﺎﻫﺪﻩ ﺍﻳﻦ ﻭﺿﻌﻴﺖ ﺩﺭ ﻭﺏﺳﺎﻳﺖ، ﺍﺯ ﻃﺮﻳﻖ ﺑﺨﺶ ﭘﻴﺎﻡﻫﺎ ﺷﻤﺎ ﺭﺍ ﺩﺭ ﺟﺮﻳﺎﻥ ﻗﺮﺍﺭ ﺧﻮﺍﻫﺪ ﺩﺍﺩ ﻭ ﻳﺎ ﺑﻪ ﺍﻳﻤﻴﻞ ﻣﻌﺮﻓﯽ ﺷﺪﻩ ﺍﺯ ﺳﻮﯼ ﺷﻤﺎ، ﭘﻴﺎﻣﯽ ﺭﺍ ﻣﯽﻓﺮﺳﺘﺪ ﺗﺎ ﺷﻤﺎ ﺭﺍ ﺍﺯ ﺍﻳﻦ ﺭﻭﻳﺪﺍﺩ ﺁﮔﺎﻩ ﮐﻨﺪ. ﺍﻳﻦ ﺍﻳﻤﻴﻞ ﺣﺎﻭﯼ ﺑﺮﺧﯽ ﺭﺍﻫﻨﻤﺎﻳﯽﻫﺎ ﺑﺮﺍﯼ ﻣﻘﺎﺑﻠﻪ ﺑﺎ ﺍﻳﻦ ﻭﺿﻌﻴﺖ ﺍﺳﺖ.
ﭘﻴﺶ ﺍﺯ ﺍﻳﻦ ﻭ ﺩﺭ ﺩﺭﻭﺱ ﻗﺒﻞ، ﻫﮏ ﺷﺪﻥ ﻭﺏﺳﺎﻳﺖ ﻭ ﻧﺤﻮﻩ ﻣﻘﺎﺑﻠﻪ ﺑﺎ ﻫﮑﺮﻫﺎ ﺭﺍ ﻣﺮﻭﺭ ﮐﺮﺩﻩ ﺑﻮﺩﻳﻢ ﻭ ﺩﻳﮕﺮ ﻧﻴﺎﺯﯼ ﺑﻪ ﺍﻳﻦ ﻧﻴﺴﺖ ﮐﻪ ﺩﺭ ﺍﻳﻦ ﺑﺨﺶ ﺑﻪ ﺁﻥ ﺍﺷﺎﺭﻩ ﮐﻨﻴﻢ. ﺑﺨﺶ ﺍﻣﻨﻴﺘﯽ ﺭﺍ ﻫﻤﻴﻨﺠﺎ ﺑﻪ ﭘﺎﻳﺎﻥ ﻣﯽ ﺭﺳﺎﻧﻴﻢ ﻭ ﺑﻪ ﺑﺨﺶ Other Resources ﻣﯽ ﭘﺮﺩﺍﺯﻳﻢ.
Other Resources
ﻳﮑﯽ ﺍﺯ ﺑﺨﺶﻫﺎﯼ ﺩﻳﮕﺮ ﺍﺑﺰﺍﺭ ﻭﺑﺴﻤﺘﺮ ﮔﻮﮔﻞ ﮐﻪ ﺍﻟﺒﺘﻪ ﮐﻤﯽ ﻣﺒﻬﻢ ﻧﻴﺰ ﺑﻪ ﺷﻤﺎﺭ ﻣﯽﺭﻭﺩ، ﺑﺨﺶ Other Resources ﺍﺳﺖ. ﺷﻤﺎ ﺩﺭ ﺍﻳﻦ ﺑﺨﺶ ﺑﻪ ﺍﺑﺰﺍﺭﻫﺎﻳﯽ ﺗﺨﺼﺼﯽ ﺩﺳﺘﺮﺳﯽ ﺩﺍﺭﻳﺪ ﮐﻪ ﺍﻟﺒﺘﻪ ﻣﻤﮑﻦ ﺍﺳﺖ ﻣﻮﺭﺩ ﻧﻴﺎﺯ ﻭﺏﺳﺎﻳﺖ ﺷﻤﺎ ﻧﻴﺰ ﺑﺎﺷﺪ. ﻳﮑﯽ ﺍﺯ ﻣﻬﻤﺘﺮﻳﻦ ﺍﺑﺰﺍﺭﻫﺎﯼ ﺍﻳﻦ ﺑﺨﺶ، ﺍﺑﺰﺍﺭ PageSpeed Insights ﺍﺳﺖ ﮐﻪ ﺑﺨﺶ ﻣﻬﻤﯽ ﺍﺯ ﻭﺏﺳﺎﻳﺖ ﺗﻮﺳﻌﻪ ﺩﻫﻨﺪﻩ ﮔﻮﮔﻞ (Google Developer’s Site) ﺑﻪ ﺷﻤﺎﺭ ﻣﯽﺭﻭﺩ ﻭ ﺍﺑﺰﺍﺭﯼ ﻣﻔﻴﺪ ﻭ ﻫﻤﻪ ﮔﻴﺮﺳﺖ. ﻭﺏﻣﺴﺘﺮﻫﺎ ﺑﺎﻳﺪ ﺑﻪ ﻃﻮﺭ ﻣﺘﻨﺎﻭﺏ ﺍﺯ ﺍﻳﻦ ﺍﺑﺰﺍﺭ ﺑﺮﺍﯼ ﺗﺴﺖ ﭼﻨﺪﻳﻦ ﺁﺩﺭﺱ ﻣﻨﺘﺨﺐ ﻭﺏﺳﺎﻳﺖ ﺧﻮﺩ ﺍﺳﺘﻔﺎﺩﻩ ﮐﻨﻨﺪ ﺗﺎ ﺍﻳﻦ ﺍﺑﺰﺍﺭ ﭘﻴﺸﻨﻬﺎﺩﻫﺎﻳﯽ ﺑﺮﺍﯼ ﺑﻬﺒﻮﺩ ﺯﻣﺎﻥ ﻟﻮﺩﺷﺪﻥ (Load Times) ﺻﻔﺤﻪ ﺑﻪ ﺁﻥﻫﺎ ﺍﺭﺍﺋﻪ ﮐﻨﺪ. ﺍﻳﻦ ﺍﺑﺰﺍﺭ ﺗﻮﺍﻧﺎﻳﯽ ﺩﺍﺩﻥ ﭘﻴﺸﻨﻬﺎﺩ ﺩﺭ ﺭﺍﺑﻄﻪ ﺑﺎ ﻣﺮﻭﺭﮔﺮﻫﺎﯼ ﻣﻮﺑﺎﻳﻞ ﺭﺍ ﻧﻴﺰ ﺩﺍﺭﺍﺳﺖ.
Labs
ﺍﺑﺰﺍﺭ ﻭﺏﻣﺴﺘﺮ ﮔﻮﮔﻞ ﻋﻼﻭﻩ ﺑﺮ ﺑﺨﺶﻫﺎﯼ ﮔﻔﺘﻪ ﺷﺪﻩ ﺩﺍﺭﺍﯼ ﺑﺨﺸﯽ ﺑﻪ ﻧﺎﻡ Labs ﺍﺳﺖ. ﺍﻳﻦ ﺑﺨﺶ ﻣﻌﻤﻮﻻ ﻫﻨﮕﺎﻣﯽ ﺗﻐﻴﻴﺮ ﻣﯽﮐﻨﺪ ﮐﻪ ﮔﻮﮔﻞ ﺑﺨﻮﺍﻫﺪ ﻳﮏ ﻭﻳﮋﮔﯽ ﺟﺪﻳﺪ ﺭﺍ ﺁﺯﻣﺎﻳﺶ ﮐﻨﺪ. ﺗﻨﻬﺎ ﺯﻳﺮﻣﺠﻤﻮﻋﻪ ﺑﺨﺶ Labs، ﺑﺨﺶ Author Stats and Instant Previews ﺍﺳﺖ. Author Stats ﺑﻪ ﺷﻤﺎ ﺍﺟﺎﺯﻩ ﻣﯽﺩﻫﺪ ﺗﺎ ﻋﻤﻠﮑﺮﺩ ﻫﺮ ﮐﺪﺍﻡ ﺍﺯ ﻧﻮﻳﺴﻨﺪﮔﺎﻥ ﻭﺏﺳﺎﻳﺖ ﺧﻮﺩ ﺭﺍ ﺑﺒﻴﻨﻴﺪ. ﺑﺮﺍﯼ ﺍﻳﻨﮑﻪ ﺍﺯ ﺍﻳﻦ ﮔﺰﺍﺭﺵ ﺑﺘﻮﺍﻧﻴﺪ ﺍﺳﺘﻔﺎﺩﻩ ﮐﻨﻴﺪ، ﻧﻮﻳﺴﻨﺪﮔﺎﻥ ﺷﻤﺎ ﺑﺎﻳﺪ ﺍﺯ ﻃﺮﻳﻖ ﭘﺮﻭﻓﺎﻳﻞ ﮔﻮﮔﻞ ﭘﻼﺱ ﺧﻮﺩﺷﺎﻥ ﺗﻌﺮﻳﻒ ﺷﺪﻩ ﺑﺎﺷﻨﺪ. ﺍﻳﻦ ﺑﺨﺶ ﺳﺎﺩﻩ ﻣﯽﺗﻮﺍﻧﺪ ﺑﺨﺶ ﻣﻬﻤﯽ ﺑﺎﺷﺪ ﭼﺮﺍ ﮐﻪ ﺑﻪ ﺷﻤﺎ ﺍﻳﻦ ﺍﻣﮑﺎﻥ ﺭﺍ ﻣﯽﺩﻫﺪ ﺗﺎ ﺍﺯ ﺍﻳﻦ ﻃﺮﻳﻖ ﮐﺎﺭﺑﺮﺍﻥ ﻭﺑﺴﺎﻳﺖ ﺧﻮﺩ ﺭﺍ ﺍﻓﺰﺍﻳﺶ ﺩﻫﻴﺪ. ﮐﺎﺭﺑﺮﺍﻥ ﺟﺴﺘﺠﻮﮔﺮ ﺩﻭﺳﺖ ﺩﺍﺭﻧﺪ ﺭﻭﯼ ﻟﻴﻨﮑﯽ ﮐﻠﻴﮏ ﮐﻨﻨﺪ ﮐﻪ ﻧﺎﻡ ﻧﻮﻳﺴﻨﺪﻩ ﻭ ﻋﮑﺲ ﺁﻥ ﺩﺭ ﺻﻔﺤﻪ ﺟﺴﺘﺠﻮ ﺑﻪ ﻧﻤﺎﻳﺶ ﺩﺭ ﺁﻣﺪﻩ ﺑﺎﺷﺪ ﻭ ﺍﻳﻦ ﻣﻮﺿﻮﻉ ﺑﺮﺍﯼ ﺁﻥﻫﺎ ﺟﺬﺍﺏ ﺍﺳﺖ.
ﺑﺨﺶ Instant Previews ﻧﻴﺰ ﺑﻪ ﺷﻤﺎ ﺍﺟﺎﺯﻩ ﻣﯽﺩﻫﺪ ﺗﺎ ﻧﻤﺎﯼ ﻭﺏﺳﺎﻳﺖ ﺧﻮﺩ ﺭﺍ ﺍﺯ ﻧﮕﺎﻩ ﮐﺴﯽ ﻣﺸﺎﻫﺪﻩ ﮐﻨﻴﺪ ﮐﻪ ﻧﻤﺎﻳﺶ ﺳﺮﻳﻊ ﻳﮏ ﺻﻔﺤﻪ ﺍﺯ ﻭﺏﺳﺎﻳﺖ ﺷﻤﺎ ﺭﺍ ﭘﻴﺶ ﺍﺯ ﻭﺍﺭﺩ ﺷﺪﻥ ﺑﻪ ﺁﻥ، ﺑﺮﮔﺰﻳﺪﻩ ﺍﺳﺖ. ﺍﺯ ﺍﻳﻦ ﻣﻮﺿﻮﻉ ﺑﻪ ﺭﺍﺣﺘﯽ ﻋﺒﻮﺭ ﻧﮑﻨﻴﺪ! ﻧﻤﺎﻳﺶ ﺳﺮﻳﻊ ﺻﻔﺤﺎﺕ ﻭﺏﺳﺎﻳﺖ ﺷﻤﺎ ﺑﺴﻴﺎﺭ ﻣﻬﻢ ﺍﺳﺖ ﻭ ﻣﯽﺗﻮﺍﻧﺪ ﺩﺭ ﺟﺬﺏ ﮐﺎﺭﺑﺮﺍﻥ ﺑﻴﺸﺘﺮ ﻧﻘﺸﯽ ﮐﻠﻴﺪﯼ ﺍﻳﻔﺎ ﮐﻨﺪ.
ﺑﺨﺶﻫﺎﯼ ﺍﺑﺰﺍﺭ ﻭﺏﻣﺴﺘﺮ ﮔﻮﮔﻞ ﺑﻪ ﭘﺎﻳﺎﻥ ﺭﺳﻴﺪ ﻭ ﺷﻤﺎ ﺑﺎ ﺍﻳﻦ ﺑﺨﺶﻫﺎ ﺑﻪ ﺻﻮﺭﺕ ﻧﺴﺒﺘﺎ ﮐﺎﻣﻠﯽ ﺁﺷﻨﺎ ﺷﺪﻩﺍﻳﺪ، ﺍﻳﻦ ﺁﺷﻨﺎﻳﯽ ﺍﻟﺒﺘﻪ ﺩﺭ ﺑﻌﻀﯽ ﺍﺯ ﺑﺨﺶﻫﺎﯼ ﮐﻢ ﺍﻫﻤﻴﺖﺗﺮ ﺑﻪ ﺻﻮﺭﺕ ﮔﺬﺭﯼ ﻭ ﺳﻄﺤﯽ ﺑﻮﺩﻩ ﺍﺳﺖ. ﺍﻟﺒﺘﻪ ﺍﻳﻦ ﺩﺭﻭﺱ ﻣﺴﻠﻤﺎ ﺗﻤﺎﻣﯽ ﻧﮑﺎﺕ ﺍﺑﺰﺍﺭ ﻭﺏﻣﺴﺘﺮ ﺭﺍ ﺩﺭ ﺧﻮﺩ ﻧﺪﺍﺭﺩ ﺍﻣﺎ ﺑﺪﻭﻥ ﺷﮏ ﮐﻤﮏ ﺣﺎﻝ ﺷﻤﺎ ﺩﺭ ﺟﺬﺏ ﻣﺨﺎﻃﺐ ﺑﻴﺸﺘﺮ ﻭ ﻳﺎ ﺣﻞ ﻣﺸﮑﻼﺕ ﺍﺣﺘﻤﺎﻟﯽ ﺧﻮﺍﻫﺪ ﺑﻮﺩ. ﺩﺭ ﺩﺭﺱﻫﺎﯼ ﺑﻌﺪﯼ ﺑﻪ ﺑﺮﺭﺳﯽ ﺑﻬﻴﻨﻪﺳﺎﺯﯼ ﻣﻮﺗﻮﺭﻫﺎﯼ ﺟﺴﺘﺠﻮ (SEO) ﺧﻮﺍﻫﻴﻢ ﭘﺮﺩﺍﺧﺖ.